WhatsApp blue tick verification explained: Steps, benefits and best practices (2025)

As of 2025, WhatsApp’s Official Business Account badge is a blue checkmark. You may know it as the green tick. Here’s how to verify your WhatsApp business account and earn the blue tick to boost trust and conversions. The badge shows customers they’re talking to your official brand, not a spoofed number. Approval is selective and depends on your brand reputation, activity, and compliance, so be sure to build your foundation before you apply. In this guide we’ll cover all the ins and outs you need to know in order to get that blue tick.

To start, let’s clarify exactly what WhatsApp business account verification means and how it helps establish your brand’s authenticity on the platform. 

What is WhatsApp Business Account verification? 

Verification on WhatsApp confirms your business identity and unlocks the path to the blue tick. The blue tick appears next to your brand name and certifies your sender as an Official Business Account. It helps customers trust your messages, improves brand recognition, and reduces the risk of fraud or impersonation.

To clarify, not all business accounts are verified or officially recognized by Meta. Here’s how a standard business account compares to one that’s earned the coveted blue tick.

Business account vs official business account (blue tick) 

• Business account: Any brand using the WhatsApp Business Platform or the WhatsApp Business App is a business account. This means you (as a brand) can interact with customers on the platform for a variety of use cases, such as support, sales, and marketing use cases. 
• Official Business Account (blue tick): This badge is granted after Meta reviews and approves your brand. It replaces your phone number with your brand name in chats and adds the blue tick icon. You must complete Meta Business Verification before you can request the Official Business Account review. 

Understanding the difference is key because the blue tick brings tangible advantages that go beyond just the badge itself. Here’s why it truly matters for your business. 

Before you can enjoy these benefits, you must meet specific criteria set by Meta. Let’s explore the core requirements to secure your own blue tick.

WhatsApp blue tick verification requirements

To be considered for the blue tick, you need to meet all core requirements and show a strong public presence.

Use WhatsApp Business Platform API 

• The blue tick is only available for numbers registered on the WhatsApp Business Platform API. The free WhatsApp Business App is not eligible. 
• You can register via Meta Business Manager or work with a WhatsApp Solution Provider like Infobip for faster onboarding and guidance.

Tier 2 messaging level

• Your sender should be at least Tier 2, which allows messaging up to 10,000 unique users in a rolling 24-hour window. 
• This signals active, legitimate use of WhatsApp across multiple use cases such as notifications, marketing, and support. 

Enable two factor authentication (2FA) 

• 2FA is required for added security. Set a PIN for your WhatsApp number to protect access to your Business Platform account. 

Strong brand presence 

• A professional, up-to-date website with clear company information and contact details. 
• Verified Facebook page and active Instagram profile with real followers and engagement. 
• PR mentions, credible reviews, and third-party references that demonstrate public recognition. 

Compliance note: Meta’s policies may change and some categories are ineligible or restricted. Ensure your content and business type comply with Meta and WhatsApp Commerce Policies before applying.  

Once you’ve confirmed you meet these requirements, the next step is to prepare and submit your application properly. Here’s how to navigate the application process. 

How to apply for WhatsApp blue tick verification

The WhatsApp blue tick verification process happens in WhatsApp Manager after you complete Meta Business Verification. You can submit the request yourself or ask Infobip to guide and submit on your behalf.

High-level steps 

• Open WhatsApp Manager and select the sender you want verified. 
• Go to Settings, then the Profile tab. 
• In the Official business account section, select Submit request. 
• Add your website, country of operation, and supporting links that show public recognition such as press mentions, reviews, or authoritative directory listings. 
• Submit and wait for Meta’s review. 

With Infobip, our team can review your assets, check eligibility, and submit your Official Business Account request to reduce back-and-forth and avoid common errors. 

To give you a clearer picture, here’s a detailed walkthrough of each verification step, starting with setting up your Business Manager and ending with submitting your request. 

How to verify your WhatsApp business account (step by step) 

Complete Meta Business Verification first, then request the blue tick. Here is the step-by-step flow to verify your business account. 

Step 1: Open Business Manager and start verification 

Go to Business Manager, open Security Center, and select Start verification.

Step 2: Enter legal business details 

Provide your legal business name, address, and official identifiers. Ensure these match your documents exactly to avoid rejection.

Step 3: Upload official documents 

Upload accepted documents such as a business registration certificate and tax or VAT document. Confirm the phone number and address match your submission.

Step 4: Provide contact info and complete code verification

Add your contact phone or email. Receive a verification code and enter it to confirm ownership.

Step 5: Enable two-factor authentication 

Turn on 2FA for your WhatsApp Business Platform number. Use a secure PIN and store it safely.

Step 6: Request the Official Business Account review 

Return to WhatsApp Manager. Open your sender’s Profile tab and submit the Official Business Account request with your website and supporting links.

Following these steps carefully boosts your chances, but there are additional strategies to strengthen your profile and speed up approval.

Tips to improve your chances of approval

Build a strong, professional website

Meta is looking for brands that have a solid reputation with customers, and a low-quality website will definitely hinder your chances at getting that blue tick next to your name. Invest in a user-friendly and professional website to impress both end-users and Meta.  

• Use a clear brand name, About page, contact details, and privacy policy. 
• Ensure SSL, fast load times, and no broken links. 

Run click-to-WhatsApp ad campaigns 

Using ads that click-to-WhatsApp shows that you are an avid user of the WhatsApp Business Platform and places high value on the features and capabilities WhatsApp can bring to your interactions. These ads are set up on Facebook and Instagram and allow the customer to start a conversation with your brand.   

• Use Facebook and Instagram ads that open a WhatsApp chat.
• Templated messages are free of charge within the 72-hour entry point (active if the customer came through the ad).

Strengthen brand awareness and social presence 

Brand awareness brings about many perks for organizations, one of which is the chance of getting blue-tick-verified by Meta. Work on creating a better brand presence online and with your users through PR campaigns, collaborations with other brands or influencers and build up a strong list of references and reviews from customers. Meta also takes into consideration your social media presence, number of followers, likes and engagement. All of these will contribute to you building up your brand credibility with not only Meta, but your target audience as well.   

• Maintain verified Facebook and active Instagram profiles. 
• Earn PR mentions and credible reviews. Engage consistently with followers. 

Use WhatsApp strategically with Flows, chatbots, and automation 

Take a more structured approach to your WhatsApp communication by combining Flows, chatbots, and automated journeys. These tools help you guide users more efficiently, reduce manual work, and deliver timely, relevant interactions at scale. As Meta prioritizes high-quality, user-initiated activity, these automated experiences can support stronger compliance and better overall performance. 

• Increase qualified activity with Flows, proactive notifications, and automated journeys. 
• With Infobip, build chatbots, design journeys, and manage live agents to scale quality interactions. 

Even with best efforts, some applications get rejected. It helps to understand common pitfalls so you can avoid them when preparing your request. 

Why WhatsApp blue tick applications are rejected 

The WhatsApp blue tick verification is not guaranteed. Meta is strict and particular about which brands get verified on WhatsApp.   

Invalid or mismatched documents 

• Legal name, address, or phone number does not match your submission. 
• Documents are cropped, blurry, or not accepted by Meta. 

Weak or low-quality website 

• Missing company info or contact details. 
• Broken pages, slow performance, or no SSL. 

Insufficient brand presence or low messaging tier

• Below Tier 2 messaging or limited public recognition signals such as social presence and press mentions. 

Business category not eligible 

• Some business categories are restricted by Meta policies. Review current Commerce and Business policies before applying. 

If you find yourself facing rejection, don’t worry. Here’s a clear action plan to address the issues and prepare for a successful reapplication. 

What to do if your WhatsApp blue tick request is denied

You can always reapply for an Official WhatsApp Business Account (blue tick), although you will have to wait at least 30 days before you do so. There are a few things you can do to try and get your blue tick on your next application: 

• Wait 30 days before reapplying. 
• Fix documentation issues: Make sure your legal name, address, and phone match across Business Manager and your proofs. Upload uncropped, readable files. 
• Strengthen your brand signals: Improve your website quality, secure verified social profiles, add recent PR mentions or authoritative listings, and collect credible reviews. 
• Increase legitimate WhatsApp activity: Reach Tier 2 or higher by running compliant campaigns and service journeys. Use Flows, chatbots, and proactive notifications to drive real engagement. 
• Ensure compliance: Review Meta’s Business and Commerce Policies and remove restricted content or categories. 
• Get expert help: Have a provider review your packet before resubmission. Book a verification review with an Infobip expert and we’ll pre-check your documents, brand signals, and WhatsApp activity before you reapply. 

While waiting to reapply, or if you’re not verified yet, it’s important to remember that you can still leverage WhatsApp’s powerful business features without the blue tick.

Can you still use WhatsApp without a blue tick?

Yes. You can use the full WhatsApp Business Platform feature set without the blue tick. The badge adds trust, but is not required to run high-performing conversations.

If you want to fast-track the verification process and maximize your success, expert support can be a real game changer. Here’s how Infobip can help.

How Infobip helps WhatsApp businesses get verified 

Meta might decide whether your brand qualifies as a verified account, but Infobip can boost your chances of attaining an Official Business Account.   

Expert support with your application 

Global team of WhatsApp specialists who speak your language. We review eligibility, document sets, and brand signals, then guide your Official Business Account submission.

Faster onboarding and API integration 

Quick number registration, message template setup, and routing. Our in-house platform delivers high reliability, low latency, and best-in-class delivery rates.

Compliance guidance

Up-to-date on Meta policies and local regulations, with 2FA setup and security best practices to keep your account protected.

Proven track record 

Enterprise-grade infrastructure with 40+ data centers, 9,700+ global connections, and 24/7 support. Trusted by leading brands across industries.

With the right preparation and a trusted partner, the path to earning your blue tick becomes much smoother and more reliable. 

Getting the blue tick is about preparation and proof. Confirm you meet the core requirements, complete Meta Business Verification, submit a strong Official Business Account request with clear brand signals, and keep building legitimate activity on WhatsApp. If you are denied, fix the gaps and reapply after 30 days.

Ready to verify your WhatsApp Business Account and earn the blue tick? Talk to an Infobip WhatsApp expert for a readiness review, faster onboarding, and hands-on support with your application. We will pre-check your documents, map your path to Tier 2, and help you submit a clean, compliant request. Blue tick, here you come!