It's that time of year that has the entire telecoms world tingling: it's time for the Mobile World Congress, THE telecoms and mobile event, and arguably one of the largest congresses in the world. Infobip has become a fixture in the show, increasing our presence throughout the years - reflecting the growth of the company.
This year the show has moved to a new location, and so has our booth, conveniently located in the App Planet Hall. Conveniently because we feel that our messaging services, combining SMS, USSD and now push notifications, are the perfect fit for increasing the reach and user engagement of any mobile app. Add to it our Centili direct billing platform, optimised for in-app payments, you've got a complete converged offering.
We've talked plenty about the advantages of SMS as a notification and direct marketing tool and now it's time to stress the seamless compatibility of this “legacy” technology with the “modern” ones. There's really no such thing as legacy and modern if it works, if it fits and if it's popular. And SMS and the rest of our portfolio really are all of those things.
But let's get back to the show at hand. Infobip is already a regular at MWC and going back is like going back to where everyone knows your name. Our first exhibition, after just attending as visitors, was back in 2009 – it seems like ancient history. Since then, Infobip's booth has grown steadily in terms of size, design, staff and of course foot traffic.
The delegate list for this year's expedition is set, the meetings are being feverishly scheduled to accommodate everyone who would like to talk to our execs, and our events team is putting the finishing touches on all those small tasks that need to be done. The Fira Gran Via opens its doors to the mobile audience on Monday, 25 February and until Thursday the 28th, Barcelona will truly be the mobile world capital.
Come and see us! You'll find the Infobip booth at spot 8.1D8, in the App Planet hall (8.1). We'd love to see you and have a chat about, well, everything and anything that has to do with mobile and telecoms. Alternatively, contact us to schedule a meeting ahead of the event. Until then, these photos from last year's event will give you a taste of what's ahead. See you in Barcelona!