LONDON, UK, 28 JUNE 2011 – Infobip today launched its revamped HLR Lookup solution adding rich functionality to its Mobile Services Cloud. By harnessing the global coverage and carrier-grade connectivity of Infobip’s privately owned and operated SMSCs, Infobip is able to provide real-time mobile number information.
The HLR Lookup service or network query is now available in specialised solutions for enterprise messaging and messaging providers. The Enterprise solution comes in three distinct and fully functional packages: HLR Database, HLR Portability and HLR Roaming, each with their own level of mobile number detail provided. The Live Query solution is aimed at SMS resellers and aggregators, giving them the best and up-to-date network query information gathered from the mobile networks in real time.
The main benefit of the HLR Lookup service is resolving issues with Mobile Number Portability and reducing costs by utilising the results of the real-time lookup to achieve Least Cost Routing. Further benefits can be found in its use alongside other Infobip messaging products and services, such as Bulk SMS gateway or mGate enterprise messaging platform.
With this latest enhancement, Infobip is focussing more on the application of HLR Lookup in the enterprise sector, with a host of functionalities which reduce communication costs and increase operational efficiency. Infobip’s CEO Silvio Kutic said, “HLR Lookup is a telecoms service which should not be limited to the telecoms sector. Logistics companies, marketing agencies, contact and call centres, to name a few, can all benefit from this simple to use but highly efficient service.”
Infobip is a global telecommunications specialist company providing a Mobile Services Cloud connecting enterprises and mobile network operators. Infobip’s entire portfolio of services and solutions is designed in-house and draws on the extensive experience gained in this segment.
The latest HLR suite of products is a direct result of the specific requirements of Infobip’s clients and partners. Regional approach coupled with dedicated development enables Infobip to provide clients worldwide with carrier-grade quality, reliability and flexibility.