Spendgo enhances loyalty programs with Infobip’s omnichannel communications platform
Partnership with Infobip helped Spendgo innovate, build loyalty and unlock growth
Vodnjan, Croatia, 14 May 2024 – Global communications platform Infobip has partnered with Spendgo, the loyalty and identity platform, to embed omnichannel communications throughout its loyalty programs and boost client engagement and return on investment (ROI).
Through this partnership, Infobip’s real-time omnichannel communication capabilities has enabled Spendgo to drive higher participation and 92% redemption rates from their loyalty programs, as well as to access a 100% accurate attribution model for campaigns and insights to optimize performance. In addition, the seamless integration between Infobip and Spendgo platforms has led to a 40% reduction in the time and effort needed to launch loyalty campaigns.
Spendgo enables retail and restaurant businesses across North America to automate and manage loyalty programs. It oversees more than 100 loyalty programs with 25 million members. Spendgo works with businesses to identify the need for interacting and communicating with customers across the media of their choice and offer closed loop loyalty.
To move clients from the traditional coupon-based systems to more sophisticated digital options tailored to individuals, Spendgo partnered with Infobip to offer closed-loop loyalty programs, enabled by omnichannel communication capabilities. This ensures loyalty campaigns engage consumers on their preferred channel, connect every interaction in a single, integrated, omnichannel customer journey and consumers spend with the business that has offered the loyalty.
Spendgo’s clients can now offer personalised loyalty messages according to their customer’s individual profile across SMS, Email, Push Notifications, and MMS, ensuring a consistent and engaging experience. The loyalty platform integrated Infobip’s platform to enable its clients to create simple campaigns alongside Infobip’s customer engagement platform Moments so clients can build sophisticated and highly personalized offers based on real-time insights. Moreover, Infobip’s customer data platform, People, allowed Spendgo to create unified customer experience and richer profiles.
Ivan Matkovic, founder and CEO at Spendgo, said: “For us, it came down to omnichannel functionality and ease of use. We did not want to integrate with different vendors to obtain the channels needed. Instead, we researched the ecosystem and discovered Infobip satisfied our needs for multiple channels and our client needs for worldwide support for global requirements.”
Consumers are using more communications channels than ever before and want to use them interchangeably. While this is convenient for consumers, it poses a big challenge for businesses that must build omnichannel journeys and offer the right channels at the right time to deliver value. Our partnership with Spendgo yielded impressive results, driving significant customer engagement and loyalty for Spendgo’s retailers and restaurants. We have helped the firm to overcome its communication challenges and unlock new opportunities for growth and innovation in customer engagement and loyalty programs.”
Veselin Vukovic
VP of Strategic Partnerships at Infobip
Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner for its overall completeness of vision and ability to execute.
¹Gartner, “Magic Quadrant for Communications Platform as a Service (CPaaS)” by Lisa Unden-Farboud and Ajit Patankar, September 2023
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
