Spendgo enhances loyalty programs with Infobip’s omnichannel communications platform

Vodnjan, Croatia, 14 May 2024 – Global communications platform Infobip has partnered with Spendgo, the loyalty and identity platform, to embed omnichannel communications throughout its loyalty programs and boost client engagement and return on investment (ROI).

Through this partnership, Infobip’s real-time omnichannel communication capabilities has enabled Spendgo to drive higher participation and 92% redemption rates from their loyalty programs, as well as to access a 100% accurate attribution model for campaigns and insights to optimize performance. In addition, the seamless integration between Infobip and Spendgo platforms has led to a 40% reduction in the time and effort needed to launch loyalty campaigns.

Spendgo enables retail and restaurant businesses across North America to automate and manage loyalty programs. It oversees more than 100 loyalty programs with 25 million members. Spendgo works with businesses to identify the need for interacting and communicating with customers across the media of their choice and offer closed loop loyalty.

To move clients from the traditional coupon-based systems to more sophisticated digital options tailored to individuals, Spendgo partnered with Infobip to offer closed-loop loyalty programs, enabled by omnichannel communication capabilities. This ensures loyalty campaigns engage consumers on their preferred channel, connect every interaction in a single, integrated, omnichannel customer journey and consumers spend with the business that has offered the loyalty.

Spendgo’s clients can now offer personalised loyalty messages according to their customer’s individual profile across SMS, Email, Push Notifications, and MMS, ensuring a consistent and engaging experience. The loyalty platform integrated Infobip’s platform to enable its clients to create simple campaigns alongside Infobip’s customer engagement platform Moments so clients can build sophisticated and highly personalized offers based on real-time insights. Moreover, Infobip’s customer data platform, People, allowed Spendgo to create unified customer experience and richer profiles.

Ivan Matkovic, founder and CEO at Spendgo, said: “For us, it came down to omnichannel functionality and ease of use. We did not want to integrate with different vendors to obtain the channels needed. Instead, we researched the ecosystem and discovered Infobip satisfied our needs for multiple channels and our client needs for worldwide support for global requirements.”

Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner for its overall completeness of vision and ability to execute.

 ¹Gartner, “Magic Quadrant for Communications Platform as a Service (CPaaS)” by Lisa Unden-Farboud and Ajit Patankar, September 2023

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.