People CDP use cases
Learn how to bring your customer data to life with our omnichannel solutions.
People CDP
Collect, unify, activate, and analyze your customer data.
Collect customer data
Get a 360-degree view of each customer by combining all your data and insights in one place.

Collect customer data
Get a 360-degree view of each customer by combining all your data and insights in one place.

Ensure data quality
Merge or delete duplicate profiles or information to avoid double-messaging and miscommunication.

Ensure data quality
Merge or delete duplicate profiles or information to avoid double-messaging and miscommunication.

Generate new profile data
Improve customer profiles by adding new information collected through AI, calculated fields, segmentation, and more.

Generate new profile data
Improve customer profiles by adding new information collected through AI, calculated fields, segmentation, and more.

Get audience insights
Keep track of the way customers interact with your campaigns and brand at each stage of their journey.

Get audience insights
Keep track of the way customers interact with your campaigns and brand at each stage of their journey.

Activate profile data
Trigger, target, and personalize your communication with the customer data collected on People CDP through Infobip solutions and third-party systems.

Activate profile data
Trigger, target, and personalize your communication with the customer data collected on People CDP through Infobip solutions and third-party systems.

Customer engagement
Set up targeted, interactive messaging with our omnichannel customer engagement solution, Moments.
Acquire and convert customers
Use historical, behavioral, and demographic data to set up a targeted messaging strategy or marketing campaign that drives results.

Acquire and convert customers
Use historical, behavioral, and demographic data to set up a targeted messaging strategy or marketing campaign that drives results.

Engage manually
Set up one-time personalized messages and campaigns for predefined audiences.

Engage manually
Set up one-time personalized messages and campaigns for predefined audiences.

Automatically engage and nurture
Set up automatic campaigns based on visitor, lead, and customer behavior.

Automatically engage and nurture
Set up automatic campaigns based on visitor, lead, and customer behavior.

Target and segment
Split your audience into different groups based on specific data and set up targeted campaigns.

Target and segment
Split your audience into different groups based on specific data and set up targeted campaigns.

Optimize engagement and conversion rates
Track how audiences interact with your messages to optimize future campaigns based on previous behavior.

Optimize engagement and conversion rates
Track how audiences interact with your messages to optimize future campaigns based on previous behavior.

Contact center
Provide fast, personalized support through our cloud contact center solution, Conversations.
Empower agents with customer information
Give agents the ability to add and update profile data along with tags and relevant information so they can provide pertinent, fast support.

Empower agents with customer information
Give agents the ability to add and update profile data along with tags and relevant information so they can provide pertinent, fast support.

Enable agent to sell
Empower agents to upsell or cross-sell products and services based on purchase history, profiles, and behavior.

Enable agent to sell
Empower agents to upsell or cross-sell products and services based on purchase history, profiles, and behavior.

Decide how to handle customers
Leverage in-depth insights to route customers to the most appropriate agent and provide service based on loyalty status, previous behavior, and more.

Decide how to handle customers
Leverage in-depth insights to route customers to the most appropriate agent and provide service based on loyalty status, previous behavior, and more.

Chatbots
Fuel automated two-way conversations through our chatbot building platform, Answers.
Collect and enrich audiences
Leverage chatbot interactions to create new or update existing customer profiles based on conversation history and context.

Collect and enrich audiences
Leverage chatbot interactions to create new or update existing customer profiles based on conversation history and context.

Increase chatbot conversions via personalization
Use customers’ purchase and conversation history to turn your chatbot into an upsell or cross-sell expert.

Increase chatbot conversions via personalization
Use customers’ purchase and conversation history to turn your chatbot into an upsell or cross-sell expert.

Analyze chatbot conversions
Get insights into how many conversions derive from your chatbot interactions and use this information to improve chatbot performance.

Analyze chatbot conversions
Get insights into how many conversions derive from your chatbot interactions and use this information to improve chatbot performance.

Engage customers based on chatbot details
Make the most of every chatbot session by triggering a campaign once a session with a customer starts or ends.

Engage customers based on chatbot details
Make the most of every chatbot session by triggering a campaign once a session with a customer starts or ends.


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