People CDP features
Get everything you need to make the most of your customer interactions with our customer data platform.
Data gathering and access
Gather and unify data from various sources
Improve targeting and segmentation and know more about your customers.
Give each customer profile a score based on completed actions, such as purchases and form fills, to improve routing and nurturing.
Calculate specific events to determine customer life-cycle value, conversion rate, and more.
Select specific People CDP attributes to calculate and determine metrics based on your business needs.
Easily manage your customer data.
Out-of-the-box connectors and data activation
Power your customer interactions with data.
Use the customer data you gather in People CDP to fuel customer engagement and support interactions through Moments, Conversations, and Answers.
Easily integrate your data with the solutions available on our Exchange marketplace.Check exchange
3rd party system integrations
Use one of our many native integrations with other solution providers such as CRMs, eCommerce and marketing platforms, and more.
Create stronger personalization with Artificial Intelligence
Receive an in-depth analysis of your customers, their behavior patterns, segments, and more over time to create data-driven improvements on your messaging efforts.
Harness over 15 years of experience with the world’s best connected platform.
With industry-leading expertise, you can deliver superb customer experience through our global network.
9,700+ global connections
And 800+ direct operator connections to facilitate reliable messaging and use cases anywhere in the world.
75+ offices on 6 continents
Global experience and local presence provides best-in-class service and solutions.
40+ data centers
Our worldwide data centers help you keep operations running smoothly and efficiently.