People CDP features

Get everything you need to make the most of your customer interactions with our customer data platform.

Data gathering and access

Gather and unify data from various sources

Data enrichment

Improve targeting and segmentation and know more about your customers.

Profile scoring

Give each customer profile a score based on completed actions, such as purchases and form fills, to improve routing and nurturing.

Event aggregates

Calculate specific events to determine customer life-cycle value, conversion rate, and more.

Custom formulas

Select specific People CDP attributes to calculate and determine metrics based on your business needs.

Data management

Easily manage your customer data.

Out-of-the-box connectors and data activation

Power your customer interactions with data.

Infobip solutions

Use the customer data you gather in People CDP to fuel customer engagement and support interactions through Moments, Conversations, and Answers.

Exchange marketplace

Easily integrate your data with the solutions available on our Exchange marketplace.

Check exchange

3rd party system integrations

Use one of our many native integrations with other solution providers such as CRMs, eCommerce and marketing platforms, and more.

AI recommendations

Create stronger personalization with Artificial Intelligence

In-depth analytics

Receive an in-depth analysis of your customers, their behavior patterns, segments, and more over time to create data-driven improvements on your messaging efforts.

Harness over 15 years of experience with the world’s best connected platform.

With industry-leading expertise, you can deliver superb customer experience through our global network.

9,700+ global connections

And 800+ direct operator connections to facilitate reliable messaging and use cases anywhere in the world.

75+ offices on 6 continents

Global experience and local presence provides best-in-class service and solutions.

40+ data centers

Our worldwide data centers help you keep operations running smoothly and efficiently.

Ready to improve and use your customer data?

Power your business decisions with the right data and insights.