Customize your customer profiles using data from other existing tools such as your CRM, in-house data management systems, and more.

Track customer activity on your website or app by simply copying and pasting short lines of code from the Web SDK and Mobile SDK.

Gain an overview of customers’ first touchpoints with your brand by tracking website visitor activity and adding this data to customer profiles once they sign up or login.

Use different profile types to distinguish between leads and customers to gain a more accurate overview of conversion rates.

Use customer activity insights captured through People CDP with your existing systems such as business intelligence and analytics tools.

Automatically update or import customer data from your website, CRM, or mobile app in People CDP.

Create a master profile that remains unchanged over time regardless if other identifiers change, such as the customer’s email or phone number.

Remove duplicates and unify profiles with the same email or phone numbers.

Adjust profile and event data to store exactly what you need for your business.

Keep a list of unsubscribed emails and phone numbers to avoid messaging customers and leads that have opted out of specific communication.

Track customer activity on your website or app and use these insights to fine tune your customer engagement campaigns.

Increase your marketing ROI by scheduling your messages to be delivered when customers are most likely to open them based on their previous interactions.