Juniper Research has named Infobip as the leading service provider in its CPaaS Competitor Leaderboard report. The report, which compares the top 17 CPaaS vendors worldwide, positioned Infobip in the top spot due to the breadth of communications technologies supported by its platform and its network of operator partners. Juniper highlights that Infobip has traditionally been among the first to offer emerging technologies on its platform.

The report also discusses how Infobip is making inroads into fast-growing markets, for example, expanding its presence in North America through the acquisition of OpenMarket. In addition, Juniper expects Infobip to continue investing in technologies that provide crucial back-end services, enabling the collection of more granular customer information and enhancing communication with customers.

Infobip was named as a Leader in IDC’s MarketScape: Worldwide Communications Platform as a Service report for 2021, which assesses cloud communications platform vendors based on the capabilities of their product and company today, and how well their strategy aligns with future customer needs.

IDC mentions a broad portfolio, global scale and footprint as key differentiators for Infobip, and highlights that the company has a great reputation for reliability and solid round-the-clock support. Infobip’s challenge is visibility, according to IDC: it’s “one of the most widely used CPaaS you never heard about,” but the acquisition of OpenMarket will provide a major boost.

The CPaaS industry grew by over 30% year-on-year in 2020, to $5.9 billion, but IDC sees challenges for new entrants. CPaaS platforms require deep internetworking with carriers and distributed IP and cloud assets to deliver quality voice calls and messages. They also need an extensive network of developers and marketing outreach to enterprises.