Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

Posted onNovember 27, 2025.

AI chatbots for healthcare: A guide for medical centers and healthcare providers.

Learn how AI chatbots help healthcare providers boost patient care, efficiency, and privacy. See real-world examples and tips for safe medical chatbot integration.

Blog.
Best Practices.
Healthcare.

Posted onNovember 26, 2025.

GSMA: How developer collaboration is driving innovation in the telecom industry.

We caught up with Peter Jarich Head of GSMA Intelligence to get his take on how developer collaboration can drive innovation in the telecom industry by making network features widely available.

Blog.
Trends and Insights.
Developer.
Operators.
Spotlight.

Posted onNovember 26, 2025.

Artificially inflated traffic (AIT): What is it and how to fight it.

Fraud not only costs telcos and businesses financially, but also brings down their trustworthiness, security, and affects reputation.

Trends and Insights.
Operators.
Telco.

Posted onNovember 25, 2025.

10 core benefits of using WhatsApp Business accounts.

Discover how WhatsApp Business can grow your business with chatbots, Flows, automation, and analytics for faster, personalized customer engagement.

Best Practices.
WhatsApp Business.
Customer Service.

Posted onNovember 21, 2025.

WhatsApp Business number: Setup, verification & growth guide.

Learn how to get, verify, and manage your WhatsApp Business number using the WhatsApp Business App or Platform. Explore types of numbers, setup steps, best practices, troubleshooting, and how Infobip helps scale your messaging.

Best Practices.
WhatsApp Business.
Conversational experience.

Posted onNovember 21, 2025.

Rappi: The super app proving that customer experience drives lifetime value.

How Rappi’s three-sided marketplace uses real-time communication, personalization, and a decade-long partnership with Infobip to turn everyday moments into long-term loyalty.

Blog.
Trends and Insights.
Spotlight.

Posted onNovember 19, 2025.

WhatsApp automation: Features, tools, and use cases.

Discover how WhatsApp automation works. Learn about automation tools, benefits, use cases, best practices – and see how brands are using automation in the real world.

Blog.
Best Practices.
WhatsApp Business.
Conversational experience.

Posted onNovember 19, 2025.

How to verify your WhatsApp Business Account (2025 guide).

Learn how to verify your WhatsApp business account and get blue tick verification. Understand the requirements, application process, and how Infobip can help your business become an Official WhatsApp Business Account.

Blog.
Best Practices.
WhatsApp Business.

Posted onNovember 14, 2025.

Sinar Mas Land: Creating connected customer experiences with omnichannel strategy .

Discover how Sinar Mas Land leverages an omnichannel strategy to create connected customer experiences and boost satisfaction in Indonesia’s real estate market.

Blog.
Inspiration.
Spotlight.

Posted onNovember 14, 2025.

WhatsApp Channels for business: How to use them.

WhatsApp Channels deliver extensive reach and engagement. Learn how to create, optimize, and grow your own WhatsApp Channel to share updates, boost visibility, and connect your audience with deeper, two-way chat experiences.

Best Practices.
WhatsApp Business.

Posted onNovember 13, 2025.

WhatsApp vs WhatsApp Business [Full comparison].

They are both the most popular messaging apps in their class, but what are the differences between WhatsApp and WhatsApp Business? Read on to find out!

Blog.
Best Practices.
WhatsApp Business.