Blog
Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
Messaging Trends 2025
Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.
September 3, 2025
RCS checkmarks guide: Why they matter for your business
RCS checkmarks are visual indicators that show whether a message has been sent, delivered, or read in an RCS-enabled chat.
September 1, 2025
Cutting through the noise: How brands can stay relevant under new iOS 26 message filteringÂ
Discover all you need to know about message filtering on the Apple iOS 26 update, and how to ensure you reach your customers' inboxes.
August 29, 2025
How to collect customer feedback and actually make it count
Learn tips and tricks to collect feedback from customers and how to use their input to improve journeys, boost loyalty, and drive business growth.
August 29, 2025
How to increase retail sales during peak shopping seasons
Learn how an improved marketing strategy and personalized interactions can increase retail sales when customer demand is at its highest.
August 28, 2025
SMS links: Everything you need to know
Discover how SMS links transform a single tap into seamless conversations and conversions, complete with best‑practice tips, compliance checks, and real‑world use cases.
August 27, 2025
Email reporting masterclass
The key stats that you should be measuring and how they can be used to improve campaign results and ensure that operational use cases are performing effectively.
August 26, 2025
RCS vs. iMessage: The complete guide for modern business messaging
Wondering whether RCS or iMessage is the better messaging option, and how it impacts your customer communication strategy?
August 26, 2025
20+ promotional text message examples to boost conversions
Discover 20+ promotional text message examples to boost conversions. Learn what makes SMS campaigns work, explore industry-specific templates, and see how Infobip helps you personalize, automate, and scale compliant promotional messaging.
August 25, 2025
Text message fundraising: How to drive donations with SMS campaignsÂ
SMS isn’t just fast, it’s effective when it’s part of a connected donor journey. Learn how and why.
August 22, 2025
Predictive marketing: What it is and how to use it
Learn how predictive marketing combines data, AI, and customer insights to deliver smarter campaigns, improve customer experiences, and increase ROI.
August 21, 2025
Launch text-to-win sweepstakes with Infobip
Boost customer engagement with mobile sweepstakes that are fast to set up, easy to enter, and fully trackable.
August 20, 2025
RCS encryption explained: How secure is RCS messaging for businesses?
Explore how RCS messaging secures business communications with TLS encryption, verified senders, global compliance, and what’s next on the path toward full end-to-end protection.
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