How ISV partners can benefit from CPaaS

With over 220,000 ISVs battling each other to win a spot in the technology stack of businesses today, and the number set to grow to 1 million by 2027 (Forrester) – gaining a competitive edge has become imperative.

The technology market is saturated, but customer demands are increasing and looking for more hyper-personalized solutions. However, with the number of ISVs in the market, traditional inbound marketing can only garner a few leads.

Fortunately, CPaaS providers and cloud communication platforms are able to help their smaller tech counterparts out by building partner programs or marketplaces where ISVs can offer their software solutions to the platforms’ customers. This in turn has increased the ISVs visibility and revenue.

What does this mean for ISV’s looking to work with enterprises?

According to a 2021 IDC survey:

The software development market revenue is projected to reach $608.70bn in 2022, with the market’s largest segment is Enterprise Software with a projected market volume of US$243.30bn in 2022.

Cloud communications platforms with CPaaS capabilities has been a key accelerator for this growth and partner programs have delivered opportunities for cost-effective experimentation and delivery.

Partnering with a CPaaS industry leader and connected cloud communication platform can help ISVs grow their business exponentially and set themselves apart from their competition.

In today’s cloud-based world the accessibility and cost-effectiveness of communication technologies and network connectivity means ISVs have the perfect environment for development and scalability of applications.

But going into it alone could be a mistake – as the challenge of delivering secure, reliable communication solutions to their end-users remains.

That’s where partner programs come in. A CPaaS and cloud communications partner can offer an agile development platform reliable delivery, and managed solutions that will help ISVs reap the benefits of today’s cloud-based world and increase the focus on their core business software, improve customer experience and create quicker development cycles.

Meeting Revenue and Lifetime Value KPIs: Partnering with a CPaaS providers opens a lot of opportunities for ISVs by creating ongoing revenue in addition to their existing software and helps create stronger relationships with their clients.

Provide a complete package of communication channels: By bringing API-driven communication and services that include SMS, chat apps, voice, video, email and social, your clients can pick and choose from a variety of channels with an option to deploy them as required.

Add rich messaging: ISVs can deliver multiple communication services through a single API allowing their clients to make stronger connections to the end-customer and provide personalized experiences based on – behavior, online purchase history, and events that can be used for segmentation.

Adding value to existing applications: Through CPaaS, ISVs can help their customers get more out of their investments by offering advanced features and functionality on existing business applications – without costly redesigns or backend infrastructure builds.

Increase recurring revenue and lifetime value: As an ISV, there is a lot of competition out there and one of your key KPIs is to increase revenue, decrease customer churn and keep the lifetime value of a customer high. A partner program that offers a CPaaS solution with the ability to flexibly add value-added services on top of it – allows you to keep your client engaged and increase your annual recurring revenue.

Building solutions that understand customer needs: As end-customers got more tech savvy, businesses had to accelerate their digital transformation. This meant ISVs needed to understand the new end-users wants, their clients digital KPIs and provide solutions that met both. Enter partnerships. A CPaaS and cloud communication partner helps ISVs go-to-market quickly with new solutions that can cater to those needs.

Unify customer journeys: With a single platform for communication channels, ISVs can carry out servicing customers and providing solutions in unified manner for the end-to-end journey. This helps in consolidation of data, one-view of conversation history, and a unified tech stack.

Infobip’s cloud communications platform provides endless opportunities for different types of ISVs to unlock innovation through integrations. ISV Integration Partners that leverage multiple integration use cases can realize the full value stream of their business and customers.

Our partner program understands ISVs unique needs and offers programmatic support in key three areas.