Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights
Infobip and Émerix branded banner with a dark background and orange accent. On the right, an orange diagonal panel features a circular photo of a person in a suit and lanyard, with a white nameplate below that says “Stefan Kostow Díaz, CEO at Émerix.” Decorative rounded shapes in orange, pink, blue, and white are scattered around the design.

Posted onJanuary 21, 2026.

Émerix: Transforming digital debt collection through omnichannel engagement.

Discover how Émerix and Infobip are modernizing debt collection across Latin America through omnichannel engagement, automation, and customer‑first innovation.

Tags:
  • Blog.
  • Spotlight.
  • Financial Services.
  • Inspiration.
Illustration of rich RCS chat on a smartphone with a travel offer card for Paris

Posted onJanuary 20, 2026.

How RCS messaging works in 2026.

Discover how Rich Communication Services (RCS) messaging works, its key features, how it’s delivered over Wi‑Fi and mobile data, and what brands need to know to use it effectively.

Tags:
  • Blog.
  • Blog.
  • RCS Messaging.
  • RCS.
  • Awareness.
Meeting customer expectations with localization and AI

Posted onJanuary 20, 2026.

NocNoc: Meeting customer expectations with localization and AI.

Learn how NocNoc used AI and localization strategies to meet its customer expectations across multiple markets and boost business growth.

Tags:
  • Blog.
  • Email.
  • SMS.
  • Spotlight.
  • Trends and Insights.

Posted onJanuary 19, 2026.

AI Voice assistants: Everything you need to know.

Discover the benefits of using AI voice assistants for your business. Learn how they can enhance customer experience and streamline operations.

Tags:
  • Voice.
  • Conversational experience.
  • Awareness.
Graphic for “HubSpot x Infobip: Solving the engagement gap” featuring a portrait of Jose Pablo Jaramillo, Senior Sales Manager at HubSpot, with HubSpot and Infobip logos on a dark and orange abstract background.

Posted onJanuary 15, 2026.

HubSpot x Infobip: Solving the engagement gap.

Discover how HubSpot and Infobip help brands close the customer engagement gap with omnichannel messaging, connected data, and AI-ready CRM.

Tags:
  • Blog.
  • RCS.
  • Spotlight.
  • Conversational experience.
  • Trends and Insights.
A visual intro into the blog How network API capabilities strengthen security, showing a nighttime cityscape with illuminated highways and high-rise buildings with digital connection lines overlaying the scene, symbolizing network connectivity and data flow.

Posted onJanuary 14, 2026.

How network API capabilities strengthen security.

Telecom is becoming smarter, and network APIs are leading the way. Discover how these tools are transforming telecom security, enabling real-time verification, fraud prevention, and smarter services.

Tags:
  • Blog.
  • Customer Security.
  • Operators.
  • Telco.
  • Best Practices.
Smiling woman wearing a coat and scarf, standing outdoors and using a tablet, with a WhatsApp logo icon in a stylized frame on a dark green background.

Posted onJanuary 12, 2026.

WhatsApp newsletter guide [Create & send WhatsApp newsletter].

A WhatsApp newsletter allows businesses to share updates, promotions, and important information directly within a familiar chat environment.

Tags:
  • WhatsApp Business.
  • Marketing.
  • Best Practices.
A smartphone mockup showing a WhatsApp conversation with a verified business account named Activist. The background is bright orange with scattered geometric shapes in black and peach. The conversation shows a customer asking about red sneakers and the business responding with product details and a payment link.

Posted onJanuary 12, 2026.

WhatsApp Business numbers & virtual numbers guide (2025).

Learn how to get, verify, and manage your WhatsApp Business number using the WhatsApp Business App or Platform. Explore types of numbers, setup steps, best practices, troubleshooting, and how Infobip helps scale your messaging.

Tags:
  • Blog.
  • WhatsApp Business.
  • Conversational experience.
  • Best Practices.
A visual intro into the spotlight ‘UM: Turning every marketing campaign into a two-way conversation,’ showing professional headshot of James Dutton, Chief Product Officer at UM. The bottom of the image displays the logos of Infobip and UM.

Posted onJanuary 9, 2026.

UM: Turning every marketing campaign into a two-way conversation.

How full-service agency UM helps create meaningful conversations between brands and their customers, turning campaigns from something that’s seen into experiences that audiences actively engage with.

Tags:
  • Blog.
  • WhatsApp Business.
  • Spotlight.
  • Conversational experience.
  • Trends and Insights.
Woman using a smartphone at night with a WhatsApp icon overlay on a dark background.

Posted onJanuary 8, 2026.

How Businesses Use WhatsApp API: Best Use Cases and Examples.

Many businesses today ask how to use WhatsApp for business. Customer communication has shifted. Email feels slow. Phone calls feel heavy. Messaging feels natural. 

Tags:
  • Blog.
  • WhatsApp Business.
  • Conversational experience.
  • Best Practices.
  • Trends and Insights.
Illustration of a smartphone screen displaying an example of an RCS rich card message for a clearance sale, featuring a "Shop now" button.

Posted onJanuary 7, 2026.

Key RCS statistics & market insights for 2026.

Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement. 

Tags:
  • RCS.
  • Trends and Insights.
Header image for blog about how to easily build a chatbot for WhatsApp.

Posted onJanuary 6, 2026.

How to design and build a WhatsApp chatbot – with examples.

Thinking about incorporating a WhatsApp chatbot into your communication strategy? Here's everything you need to know to plan, design, and build a chatbot that helps you connect with your customers – without a line of code.

Tags:
  • Blog.
  • WhatsApp Business.
  • Customer Service.
  • Best Practices.