Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

Posted onNovember 14, 2025.

Sinar Mas Land: Creating connected customer experiences with omnichannel strategy .

Discover how Sinar Mas Land leverages an omnichannel strategy to create connected customer experiences and boost satisfaction in Indonesia’s real estate market.

Blog.
Inspiration.
Spotlight.

Posted onNovember 14, 2025.

WhatsApp Channels for business: How to use them.

WhatsApp Channels deliver extensive reach and engagement. Learn how to create, optimize, and grow your own WhatsApp Channel to share updates, boost visibility, and connect your audience with deeper, two-way chat experiences.

Best Practices.
WhatsApp Business.

Posted onNovember 13, 2025.

WhatsApp vs WhatsApp Business [Full comparison].

They are both the most popular messaging apps in their class, but what are the differences between WhatsApp and WhatsApp Business? Read on to find out!

Blog.
Best Practices.
WhatsApp Business.

Posted onNovember 13, 2025.

How to use ads that click to WhatsApp.

Discover how to create and optimize Click to WhatsApp ads for faster engagement, higher conversions, and compliant campaigns, plus real brand success stories.

Blog.
Best Practices.
WhatsApp Business.
Marketing.

Posted onNovember 12, 2025.

WhatsApp eCommerce customer journey: Strategies, chatbots and best practices.

Learn how to use WhatsApp for eCommerce success with automation tips, marketing strategies, and real-world use cases.

Best Practices.
WhatsApp Business.
eCommerce.
Retail.

Posted onNovember 12, 2025.

Danone: Promoting well-being and strategic growth in Brazil.

Discover how Danone, a global leader in nutrition, uses artificial intelligence and an omnichannel strategy to build human connections, boost eCommerce, and promote consumer health in Brazil.

Blog.
Trends and Insights.
Spotlight.

Posted onNovember 11, 2025.

WhatsApp broadcast for business: Scale with compliance and automation.

WhatsApp broadcasts allow businesses to send messages to thousands of customers at once while keeping each chat private and personalized. Learn how to reach your audience effectively and scale messaging with compliance and automation.

Best Practices.
WhatsApp Business.

Posted onNovember 11, 2025.

Shopping season 2025 consumer survey: Insights that could rewrite your campaign plan.

From when customers want promotions to the channels they trust and the role of AI in their purchase decisions, you’ll get a data-driven look at what will shape this year’s shopping season. Use these insights to plan campaigns that land earlier, engage across multiple touchpoints, and convert more shoppers.

Blog.
Trends and Insights.
Conversational experience.

Posted onNovember 10, 2025.

WhatsApp Buttons [Quick Replies, CTA, Voting & API].

How to use WhatsApp Business message templates with interactive buttons to increase customer engagement.

Best Practices.
WhatsApp Business.
Marketing.

Posted onNovember 10, 2025.

RCS vs WhatsApp in 2025: Choosing the right channel.

We compare RCS with WhatsApp in terms of features, price, security, and all the other factors that need to be considered when selecting a channel for exploring a more conversational style of B2C interaction.

Blog.
Awareness.
RCS.
WhatsApp Business.

Posted onNovember 6, 2025.

WhatsApp team inbox and better customer conversations.

Too many chats. Too little structure. It's time to fix that. Discover how businesses organize customer conversations on WhatsApp to respond faster, stay consistent, and create experiences that actually feel personal.

Blog.
Best Practices.
WhatsApp Business.
Conversational experience.

Posted onNovember 4, 2025.

What is LINE messaging, and how to use it for customer engagement.

Discover how to leverage LINE messaging to boost customer engagement and sales in Asia's largest markets with rich interactive features and real-time communication.

Blog.
Best Practices.
LINE.