Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights
Woman using a smartphone at night with a WhatsApp icon overlay on a dark background.

Posted onJanuary 8, 2026.

How Businesses Use WhatsApp API: Best Use Cases and Examples.

Many businesses today ask how to use WhatsApp for business. Customer communication has shifted. Email feels slow. Phone calls feel heavy. Messaging feels natural. 

Tags:
  • Blog.
  • Best Practices.
  • Trends and Insights.
  • WhatsApp Business.
  • Conversational experience.
Illustration of a smartphone screen displaying an example of an RCS rich card message for a clearance sale, featuring a "Shop now" button.

Posted onJanuary 7, 2026.

Key RCS statistics & market insights for 2026.

Discover the data that proves why RCS is becoming the most effective channel for modern customer engagement. 

Tags:
  • Blog.
  • Trends and Insights.
  • RCS.
Header image for blog about how to easily build a chatbot for WhatsApp.

Posted onJanuary 6, 2026.

How to design and build a WhatsApp chatbot – with examples.

Thinking about incorporating a WhatsApp chatbot into your communication strategy? Here's everything you need to know to plan, design, and build a chatbot that helps you connect with your customers – without a line of code.

Tags:
  • Blog.
  • Best Practices.
  • WhatsApp Business.
  • Customer Service.
A person seated indoors holds a smartphone and reads an on‑screen chat message. A large chat card in the foreground is titled “AI Assistant” and contains the text: “Hi Alex, this is GreenBank’s AI assistant. I use verified information to help with your request. Reply HUMAN anytime to speak with a team member.” Around the image are customer support icons, including a headset and a chat bubble, on a dark background, conveying AI‑powered banking support via messaging.

Posted onJanuary 5, 2026.

What is ethical AI? Key principles, concerns, and ethical chatbots explained.

Explore ethical AI principles and best practices for creating fair, transparent, and privacy-respecting chatbots.

Tags:
  • Blog.
  • Best Practices.

Posted onJanuary 5, 2026.

Ramadan marketing strategies: How to connect with customers in 2026.

Discover the latest consumer shopping habits in Ramadan and find out how conversational marketing can help you drive sales and thrive as a brand.

Tags:
  • Blog.
  • Trends and Insights.
  • Marketing.
Qpon spotlight

Posted onDecember 31, 2025.

Qpon: Redefining local life services with digital communication.

Discover how Qpon has been leveraging channels such as WhatsApp and SMS to stay connected with its customers and provide a better experience.

Tags:
  • Trends and Insights.
  • SMS.
  • WhatsApp Business.
  • Spotlight.
A visual intro into the spotlight ‘Vero: Digitalizing connections across Brazil,’ showing professional headshot of Tamires Bergamim, Digital Transformation Manager, Vero. The bottom of the image features the logos of Infobip and Vero.

Posted onDecember 24, 2025.

Vero: Building digital connections across Brazil.

How a partnership based on technology, innovation, and proximity is driving new experiences for millions of customers, with WhatsApp at the center of their digital journey.

Tags:
  • Blog.
  • Trends and Insights.
  • WhatsApp Business.
  • Spotlight.
Header image for blog on messaging app usage in different countries

Posted onDecember 23, 2025.

Most popular messaging apps by country.

We have compiled and analyzed data from multiple sources to formulate what we believe is the most definitive and accurate list of global penetration rates for the most popular messaging apps.

Tags:
  • Blog.
  • Trends and Insights.
A visual intro into the WhatsApp data security blog showing two people sitting at a table outdoors, engaged in conversation with a smartphone in hand. The image is surrounded by icons representing security, cloud technology, messaging, and WhatsApp.

Posted onDecember 22, 2025.

WhatsApp data security: Encryption & API best practices .

Explore how WhatsApp encryption works, the security risks introduced at the API layer, and best practices for protecting customer data while maintaining compliance and trust.

Tags:
  • Blog.
  • Best Practices.
  • WhatsApp Business.
  • Customer Security.
Graphic showing RCS messaging icon highlighted next to a man using a smartphone.

Posted onDecember 17, 2025.

History of RCS Messaging: When did RCS come out?.

Discover when RCS was created, how Google and Apple shaped its evolution, and why it’s transforming mobile messaging beyond SMS.

Tags:
  • Trends and Insights.
  • RCS.
A graphic featuring a smiling, professional woman looking at and using a smartphone, framed within a large rounded square. The background is a dark blue with various abstract shapes in orange, light blue, and white, including an orange speech bubble icon in the upper left.

Posted onDecember 16, 2025.

SMS marketing KPIs: Key metrics you should track.

Are your SMS marketing campaigns performing? To answer that, you need KPIs. Here are the ones you should be tracking.

Tags:
  • Blog.
  • Best Practices.
  • SMS.
  • Marketing.
Illustration of a smartphone call screen on a dark background, showing an in‑progress call to the number “+3‑855‑555‑9922” with a numeric keypad. The keys 1, 2, 3, and 4 are highlighted and connected by lines to four orange icons around the phone: a user/profile icon on the left, a dollar sign with up‑and‑down arrows on the right, an audio wave icon on the lower left, and a callback/phone arrow icon on the lower right, representing different call routing or IVR options. Rounded orange and white decorative shapes are scattered in the background.

Posted onDecember 16, 2025.

How to build an IVR system for contact centers.

Master how to create an IVR system with our user-friendly guide and step-by-step instructions for a seamless caller experience.

Tags:
  • Best Practices.
  • Voice.