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Push SMS Fallback: No Internet, No Problem!

Push SMS Fallback: No Internet, No Problem!

SMS fallback extends the functionality of a push notification by delivering your message as a push SMS when data traffic is unavailable.

Push SMS fallback extends the functionality of a push notification by delivering your push messages as SMS when data traffic is unavailable. Here’s a quick look at how it works and the benefits it offers your business and end users.

The benefits of push SMS fallback

Your app users will find themselves without an active internet connection from time to time. One example is when they’re travelling and switch off their mobile data traffic abroad to limit bill shock from mobile roaming charges.

But a customer on holiday abroad is still going to want to make credit card purchases – and be informed about the expenses they incur. So how do you keep them updated without mobile data?

This is where push SMS comes in, giving you a means to deliver important information to your app users, even where they don’t have an active Internet connection.

SMS fallback allows you to automatically send an SMS message as a backup solution for app users who don’t receive your push notification. This unique feature ensures that your end users never miss out on important information.

The push SMS fallback feature is directly connected to your application and continues to do the job of push notifications. Naturally, for this to work, the system needs to know the end user’s mobile number.

Our recommendation is to add a registration window in the app install process, prompting the user to enter the mobile number. When that is done, you can easily deliver a message to the user’s mobile phone.

Infobip is one of the world’s largest messaging networks, processing over 1 billion of monthly transactions, so delivering SMS messages with us to your app users is seamless – no matter where your users are in the world.

How to set up push SMS fallback

You can set up SMS fallback in a few simple steps.

  • Create your push notification using Infobip’s online editor.
  • Set a specific time period in which you want your message delivered.
  • Mark SMS as your fallback option.
  • Edit your SMS message to fit within the SMS character limit if you want it to be delivered as a single message.

To automate the whole process we provide REST APIs. With only one API call you can set up all of the steps we’ve just covered.

Your push notification will be sent to all of your app users at a designated point in time. If the message fails to deliver, our system will keep retrying for the duration you configure.

When that period of time expires, SMS fallback takes over and our platform sends an SMS to all app users who didn’t receive the push notification.

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