Send cart abandonment notifications

The problem with abandoned carts:

• When customers abandon their online carts, they represent a sale that fell through.
• Abandoned carts lead to lower conversion rates, customers are interacting and getting close to purchase but don’t convert – affecting your bottom line
• A high cart abandonment rate usually signals a pain point or inefficiencies in your shopping journey or check out process.

How do abandoned cart notifications help?

• Sometimes customers just need a little reminder to complete their purchase, and sending a quick (automated) message can make all the difference to your revenue
• You can include a special offer in your abandoned cart messages, increasing the chance that they will purchase
• Email and SMS are popular channels for abandoned cart messages, but they also work great on digital channel – plus you’re sure to get better visibility on the channels your customers use most often
• Boost engagement with customers with abandoned cart messages, and enable the purchasing journey in chat – removing the need to switch windows or apps

The business benefit of abandoned cart messages:

• Boost conversions: With a gentle push toward checkout, you can encourage more sales over any channel your customers love to use
• Cost-effective: abandoned cart message costs are relatively low (depending on the channel of choice) and have a direct impact on sales and ROI
• Increase retention rates: reminding customers of their abandoned carts and offering incentives, you can turn one-time or window shoppers into loyal customers who will return in the future