Messaging Trends Report 2026
Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.
This year our Messaging Trends Report is a bit special. Not only do we analyze what is happening right now, but we also look at the long-term trends that we can track in the 20 years of data from our platform.
From seismic shifts in B2C messaging like the release of WhatsApp Business Messaging in 2018, to the sharp growth in RCS traffic after Apple started supporting the protocol on its devices in 2024.
We also clearly demonstrate how brands have shifted from using one or two channels for their customer communication to adopting an omnichannel approach that leverages the strengths of new digital channels alongside SMS and email.
311%
168%
91%
Report highlights:
Just some of the trends that you will discover in the report include:
- The omnichannel revolution in numbers – how using four, five, and six channels is the new normal.
- The astonishing growth of RCS globally and why some regions are being left behind.
- How AI is now moving beyond automation to autonomous decision making and what th smeans for B2C communication.
Download the report to discover more about these trends and details relating to your own region and industry.