RCS: a new era of customer engagement
In collaboration with IDC, we explore how rich communication services (RCS) are transforming customer engagement in the Asia-Pacific (APAC) region to create interactive, personalized experiences that drive brand loyalty and enhance communication.
The global user base of Android and iOS smartphones has reached a massive 5 billion. With Android — and now iOS — supporting RCS, their cross-platform reach presents a significant opportunity for brands to send messages that will land directly on their customers’ phones, overcoming mobile app fatigue.
RCS messaging provides secure interactive experiences by using a phone’s native messaging app and carrier network to deliver feature-rich content. The secure and integrated nature of RCS enables seamless movement for customers between stages and allows brands to deliver relevant, personalized communication at every stage to create two-way, frictionless customer engagement.
What you’ll find in this eBook
This eBook will provide insights into the growing adoption of RCS in APAC, and how brands can leverage rich media messaging to effectively personalize the customer journey and drive satisfaction.
- Unlock the power of RCS and deliver secure interactive experiences
- How to leverage RCS to be a trusted voice that reduces phishing risks
- What brands need to consider when adopting RCS and how to get started
Download the eBook and discover how RCS is transforming brand interactions across the Asia-Pacific region with personalized, secure, and rich customer experiences.
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Digital transformation is reshaping customer journeys, making it essential to examine how retail industries in MENA, Europe, and Africa (EMEA) adapt to evolving consumer habits and technological advancements.
Our regional reports provide an in-depth analysis of key markets in EMEA’s retail space, specifically focusing on France, Italy, the United Arab Emirates, Saudi Arabia, Kenya, and South Africa.
Download your region’s report
No two retail markets are the same:
MENA: This dynamic region blends tradition with innovation, catering to tech-savvy, price-conscious, and empowered consumers.
Europe: Retailers harness technologies like AI-driven personalization and omnichannel experiences to address shifting consumer behaviors influenced by rising inflation and regulatory challenges.
Africa: A fragmented retail landscape characterized by a thriving informal sector presents challenges and opportunities.
Key numbers driving retail transformation
80%
of Europe’s retail customer care executives are already investing in generative AI (Source: McKinsey & Company).
70%
of the UAE’s eCommerce transactions happen on mobile devices (Source: The State of the UAE Retail Economy).
781 million
registered mobile money accounts in Africa represent nearly 48.8% of global mobile money users (Source: Retailing Africa).
What you will discover
Explore tailored solutions for your region and learn how to accelerate growth by meeting local customer expectations:
MENA: Explore how Middle Eastern retailers prioritize personalization and drive demand by refining every step of the customer journey.
Europe: Learn how retailers balance technological innovation and economic pressures to deliver exceptional customer journeys.
Africa: Discover how African retailers address the distinct needs of formal and informal markets while leveraging eCommerce to engage a youthful and digital-first population.
Gain access to insights from your region to drive your business forward in the retail industry.
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Discover key insights into the retail industry in Africa
Our latest Retail Trends Reports explore how changing consumer habits, digital transformation, and technological advancements reshape the retail sector.
Discover key insights into the retail industry in Europe
Our latest Retail Trends Reports explore how changing consumer habits, digital transformation, and technological advancements reshape the retail sector.
Discover key insights into the retail industry in MENA
Our latest Retail Trends Reports explore how changing consumer habits, digital transformation, and technological advancements reshape the retail sector.
From hype to reality: crafting exceptional AI-powered customer journeys
Download our white paper and discover how AI and generative AI solutions are transforming digital customer journeys.
The opportunity of AI experiences
The world of AI is booming, with businesses eager to leverage its power. However, replicating the ease of something like ChatGPT isn’t a cakewalk. AI experiences require careful crafting to truly benefit your customers and your business.
43%
of CEO’s are exploring the adoption of AI
39%
of CMOs are looking to adopt AI solutions
Source: Statista
What you will learn:
This white paper dives into the world of AI-powered experiences, helping you navigate the hype and discover how to implement AI effectively. Learn how to:
- Balance the learning curve: Discover how to move forward with AI without getting overwhelmed by the technical complexities
- Unlock the true potential of AI: Explore how AI can create exceptional digital journeys for your customers
- Find the perfect AI solution: Learn how to choose the right AI partner to achieve your unique business goals
Download this white paper today and take the first step towards crafting exceptional digital journeys with AI-powered experiences.
Get the eBook
The opportunity of AI experiences
The world of AI is booming, with businesses eager to leverage its power. However, replicating the ease of something like ChatGPT isn’t a cakewalk. AI experiences require careful crafting to truly benefit your customers and your business.
43%
of CEO’s are exploring the adoption of AI
39%
of CMOs are looking to adopt AI solutions
Source: Statista
What you will learn:
This white paper dives into the world of AI-powered experiences, helping you navigate the hype and discover how to implement AI effectively. Learn how to:
- Balance the learning curve: Discover how to move forward with AI without getting overwhelmed by the technical complexities
- Unlock the true potential of AI: Explore how AI can create exceptional digital journeys for your customers
- Find the perfect AI solution: Learn how to choose the right AI partner to achieve your unique business goals
Download this white paper today and take the first step towards crafting exceptional digital journeys with AI-powered experiences.
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Unlock key insights into the BFSI industry from MENA
Our latest BFSI Trends Reports for EMEA explore how digital transformation, regulatory changes, and technological advancements are reshaping the financial sector.
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Our latest BFSI Trends Reports for EMEA explore how digital transformation, regulatory changes, and technological advancements are reshaping the financial sector. Focus countries in these reports include the United Kingdom, Croatia, the United Arab Emirates, the Kingdom of Saudi Arabia, Kenya and South Africa.
Download your region’s report
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Africa, the Middle East, and Europe’s banking, finance, and insurance industries (BFSI) are undergoing significant changes driven by innovations like GenAI and shifting market dynamics. However, none of these developments follow a one-size-fits-all approach.
Key numbers to consider
78%
of Europe’s banking leaders plan to increase their spending on GenAI in the coming year
$4.4tn
the value of the Islamic finance sector, which spans over 80 countries
1 billion
of Africa’s online traffic happens on mobile. As a result, banking prioritize mobile banking apps over internet banking.
What you will discover
The industry trends we identified provide comprehensive insights of the BFSI landscape in Europe, MENA, and Africa, helping you make informed decisions and stay ahead in the market.
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- Navigate Islamic banking trends in MENA: Explore the growth of Islamic banking in the region and its impact on the financial landscape.
- Harness the mobile money revolution in Africa: Understand the widespread adoption of mobile money in Africa and its implications for traditional banking.
Gain access to the insights from your region to drive your business forward in the BFSI industry.
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