Turn Black Friday sales into customer loyalty
Discover how to retain holiday shoppers with elevated customer experiences.

Build a Black Friday strategy to improve long-term results
Retailers know well that preparing for Black Friday takes up loads of time and resources. Brands look to attract new customers and boost sales during the busy shopping season with outreach and marketing strategies and see outstanding results that continuously improve year after year.
But what are some ways retailers can retain holiday shoppers past Black Friday and drive sales throughout the entire year?
Black Friday spending online in the UK:
77%
2019 UK spending on Black Friday
88%
2020 UK spending on Black Friday
Source:Â PWC
Customer experience fundamentals to boost loyalty
A customer’s experience with your brand plays a major role in their loyalty and your ability to retain them. This eBook will explore five fundamental points to improve customer experiences during and post Black Friday:
Immediate help
Unique experiences
Great service
Ease of use
Omnichannel
Download our eBook to learn how to turn Black Friday shoppers into loyal customers, and drive better results well past the holiday season:
- Why retailers are struggling with customer retention around Black Friday
- The one vital approach that can drive greater customer loyalty
- Useful omnichannel tactics to inspire repeat business – before, during and after Black Friday
- How technology being overlooked by retailers can make a huge difference
Creating Conversational Customer Experiences

Today’s customers expect their brand interactions to be convenient, conversational, and efficient. For businesses, this requires new omnichannel strategies to modernize and improve their customer experience.Â
Leveraging chat apps for customer communications enables businesses to create a direct, trusted, always-on connection throughout the entire customer journey—through the channels that customers prefer.
In the new eBook, Creating Conversational Customer Experiences, explore how a new generation of business chat solutions is helping companies to fully realize their omnichannel strategies—cost-effectively and at scale.
Explore how Infobip’s easily integrated apps, powered by Microsoft, can enhance existing technologies and communication strategies to:
- Improve and personalize contact center solutions
- Offer more convenient and cost-effective customer support
- Track behavior and performance through data platforms
- Boost customer engagement capabilities with proactive messages on relevant channels
Touchless Retail: Reshaping the Retail Customer Experience

To meet the accelerated need for touchless interactions while continuing to create lifetime customer value, it has become critical for retailers to find new and exciting ways to connect with customers and ultimately reinvent the shopping experience.
Together, Infobip and PubNub have the expertise and platforms needed to transform touchless customer engagement.
Download our eBook and discover:
- What is touchless retail and why it matters?
- Touchless engagement in action
- Touchless retail strategies to invest in
Streamlining the MVNO customer service journey

Download your Infographic!
Discover how you can deliver always-on customer service at scale by building your own code-free chatbot
The stats paint a clear picture: customers expect superlative experiences whenever they contact support. Be the forward-thinking Mobile Virtual Network Operators (MVNOs) and turn your customer service into a competitive advantage by accelerating innovation, driving efficiency, and boosting loyalty.
Find out more by downloading our infographic: Streamlining the MVNO Customer Service Journey.
Transforming Sales in Luxury Retail

The pandemic has brought about new trends and behavior from the luxury retail customer. Download our ebook and discover how luxury brands are adapting to new purchasing styles by providing a hyper-personalized customer experience across digital channels.Â
Download our eBook and learn: 
- How 2020 accelerated digitalization in luxury retail
- What’s changed across different generations of shoppers
- What the luxury retail world looks like now
- How luxury retailers can engage their customers
From Disruption, to Crisis, to Rebound: The Resiliency of Retail in a Changed Landscape

The retail industry has faced years of disruption and digital transformation driven by shifting consumer preferences and buying behaviors. This IDC Infobrief highlights the impact of the pandemic on consumer shopping habits and identifies new opportunities for retailers to invest in.
Download the ebook to discover:
- COVID’s impact on consumers’ spending habits
- How customers want to interact with a store
- Why omnichannel is essential for a good customer experience
- New opportunities for retailers
- Ways to innovate the in-store experience
CX Market Leaders In Financial Services

Deep dive into how financial services brands are removing points of friction to boost customer loyalty
Download this ebook to access practical tips on:
- Keeping up with the CX standards set by industry disruptors
- Being agile and empathetic to customer needs
- Building a consistent customer-focused channel strategy
- Being prepared to fight your customer’s battles in VoC projects
Shifts in Retail: How Digital Acceleration Changed the Industry

This report draws on the insights and experiences of a leading research group of CX experts from across Europe and the Americas, to find out what the key trends are in retail, how brands are adapting and operating to these trends, and how some brands have mastered customer experiences across different retail categories.
Download this report to discover:
- How the disruption of 2020 has impacted the retail industry
- The ways in which the advancement of digital transformation initiatives has been necessitated
- How brands are driving effective customer service in ‘the new normal’
- Why a focus on agent experience has become necessary for delivering exceptional customer experiences
7 Steps to Transform MVNO Customer Service from Cost-centre to Growth-driver

While the rewards of great customer service are clear, achieving them can be a challenge. Changing consumer demographics and habits, new communication channels, and increasing expectations can put huge pressure on service teams. In this guide, we’ll examine seven steps MVNOs can take to enhance customer service, build a competitive advantage, and thrive in a competitive landscape.
3 Ways FinTech Impacts Customer Centricity in Banking & Finance

How FinTech is impacting all areas of the banking industry in the MENA region and rapidly becoming an important part of the financial services ecosystem.
FinTech is fundamentally changing how marketeers operate as they seek to accelerate and embrace a new era of customer-centric banking. However, Fintech alone won’t be dominating the financial services sector anytime soon, but it is likely to contribute to fundamental changes in the way banking and finance are undertaken in the future.
Its true impact will be expressed by how quickly traditional institutions adopt and adapt processes and practices more quickly than they might have otherwise.
This white paper demonstrates three trends that banking and finance marketers can adopt to learn several tech lesson from the Fintech sector and help them become more customer centric and insight-driven.
