Published on: 12/Nov/2018
Challenging the Perceptions: RCS Perspectives from Non-Telco Executives
University College London ranks as one of the leading universities in the UK and the world, having produced 29 Nobel laureates so far, and is notable for its claim to being the 3rd oldest university in England, after Oxbridge. Recently, Infobip's SVP Matija Razem gave an RCS-related lecture to students in the post-graduate project management studies there.
The lecture was organized through contact with UCL lecturer Vedran Zerjav, who is teaching a course in project management at UCL's Bartlett School of Construction and Project Management. It may come off as unusual that an executive from a telco services and cloud company would give a lecture on RCS to a group of students from various professional backgrounds not directly related to telecoms. Maybe, but not really.
Mr. Razem's lecture encompassed a presentation of Infobip as a company, its beginnings and growth, with a focus on business models and new technologies currently developed and marketed to clients worldwide. Among these, RCS is definitely the most interesting and talked-about technology in the telecommunications business today.
The lecture was followed with a workshop where the participants were challenged to approach RCS and come up with business cases and resolve some of the issues RCS is currently facing – fragmented ecosystem, adoption rates, pricing models and brand engagement. In turn, Mr. Razem responded with comments and insights into how Infobip would handle their cases and solutions.
The challenge section of the lecture was the key ingredient for the success of the lecture. The overall response of the participants was highly positive and generated an interesting discussion which was highly valuable to Infobip as well. As Mr. Razem put it,
“The discussion with people from industries different from our own is definitely an eye-opener when it comes to some details that are not obvious to us from the start. Using collective brain power to generate new ideas and views in this way is new for us and I’m sure we’ll do this again soon.”
The lecture was a part of the collaboration between Infobip and UCL. Infobip employees from 6 different departments took part in a study on knowledge management in ICT companies as part of a master’s dissertation research, which should be published soon. It’s hopefully the beginning of a productive and long-lasting cooperation between University College London and Infobip.
The lecture was organized through contact with UCL lecturer Vedran Zerjav, who is teaching a course in project management at UCL's Bartlett School of Construction and Project Management. It may come off as unusual that an executive from a telco services and cloud company would give a lecture on RCS to a group of students from various professional backgrounds not directly related to telecoms. Maybe, but not really.
Mr. Razem's lecture encompassed a presentation of Infobip as a company, its beginnings and growth, with a focus on business models and new technologies currently developed and marketed to clients worldwide. Among these, RCS is definitely the most interesting and talked-about technology in the telecommunications business today.
The lecture was followed with a workshop where the participants were challenged to approach RCS and come up with business cases and resolve some of the issues RCS is currently facing – fragmented ecosystem, adoption rates, pricing models and brand engagement. In turn, Mr. Razem responded with comments and insights into how Infobip would handle their cases and solutions.
The challenge section of the lecture was the key ingredient for the success of the lecture. The overall response of the participants was highly positive and generated an interesting discussion which was highly valuable to Infobip as well. As Mr. Razem put it,
“The discussion with people from industries different from our own is definitely an eye-opener when it comes to some details that are not obvious to us from the start. Using collective brain power to generate new ideas and views in this way is new for us and I’m sure we’ll do this again soon.”
The lecture was a part of the collaboration between Infobip and UCL. Infobip employees from 6 different departments took part in a study on knowledge management in ICT companies as part of a master’s dissertation research, which should be published soon. It’s hopefully the beginning of a productive and long-lasting cooperation between University College London and Infobip.
