Gartner IT Symposium/XPO Barcelona

Gartner IT Symposium/Xpo™ 2025

Date: November 10 – 13, 2025
Location: International Barcelona Convention Center, Spain

Booth Number: 543

Meet us in Barcelona

The Gartner IT Symposium/Xpo™ 2025 in Barcelona is set to take place from November 10 to 13, 2025. This event is one of the most significant gatherings for CIOs and IT executives, offering insights into AI, cybersecurity, digital transformation, and executive leadership.

Attendees will have the opportunity to:

Engage with industry experts and peers to explore the latest tech trends.
Gain exclusive Gartner research to stay ahead in IT strategy.
Network with fellow leaders to exchange ideas and solutions.
Participate in interactive sessions to tackle key business challenges.

Book a meeting

Key Topics

Artificial Intelligence
Cybersecurity
Cloud, Infrastructure & Operations
Data and Analytics
Emerging Technologies
Strategic Planning and Execution
Customer and Citizen Experience

Speaking session

Partnering with Meta – The Agent-to-Agent Economy and the Next Trillion A2P Messages

Tomorrow’s conversations are redefined today. Brands use smart AI agents on WhatsApp, RCS, and SMS to engage their customers. By 2030, billions of agents will handle over a trillion messages, enabling faster, easier connections. Join us to learn how technology creates compliant, trustworthy, 2-way conversations with measurable ROI. Discover real use cases and future-proof your strategy for the agent-first messaging future.

Speaker: Ervin Jagatić, Business Unit Director at Infobip and Russell Pert, Group Director – FinServ, Tech, Travel & Entertainment at Meta

Date: Monday, November 10 at 1:10 PM CET

Location and room name: IT Xpo open stage – Stage 1

Advancing CX: Coca-Cola HBC’s AI-Enhanced Engagement Journey

Dive into the future of customer experience with Infobip and Coca-Cola HBC, as they unveil groundbreaking trends in global customer engagement. This session explores how AI-powered conversational technology is revolutionizing marketing & engagement interactions – delivering compliant, dynamic and personalized experiences at scale. Discover how Coca-Cola HBC is pioneering new pathways for customer engagement by constructing seamless, personalized conversational journeys on WhatsApp, scaled through AI. 

Speakers: Ivan Ostojić, Infobip CBO and Nicolas Ghorayeb, Digital Marketing, e-Commerce & e-Content Platform Manager at Coca-Cola HBC

Date: Tuesday, November 11 at 3:00 PM CET

Location and room name: Room 115