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Keyword

A word that clients choose in order to identify their campaign and inbound SMS messages. It is the first word that appears in the message before the blank space, and that end user is asked to include to the message they’re sending out to a company or institution. For example, a wine brand can offer customers to text WINE (keyword) to a shortcode to participate in sweepstakes.

A word that clients choose in order to identify their campaign and inbound SMS messages. It is the first word that appears in the message before the blank space, and that end user is asked to include to the message they’re sending out to a company or institution. For example, a wine brand can offer customers to text WINE (keyword) to a shortcode to participate in sweepstakes.

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