Audioteka: Selling more audiobooks with Infobip Push

Kristijan Barlek

Audioteka, the leading Polish platform for digital audiobooks has implemented Infobip’s professional push notifications for their mobile app.

This popular cloud-based service with unlimited free storage for audiobooks, online bookmarks synchronization, and cross-platform access has added our unique Push notifications solution to their standard communication channels.                 

They are now implementing audience targeting by genre, author, publishing year etc. Because not everyone has the same preferences – a comic fantasy fan surely wants to receive a notification about Terry Pratchett’s new book, but maybe isn’t interested in Jo Nesbø’s next gritty story.

The push notification service turns out to be very popular with Audioteka customers. The active push notification registrations number is growing steadily, with a growth rate of 50% versus a previous month. In order to start receiving these useful updates users need to update their Audioteka app to the newest version.

More good news could come in soon from this company that cooperates with more than 400 publishers and offers over 20,000 titles of all genres, 9 languages. Audioteka is expanding rapidly-more audiobooks in Polish, Czech, English, German, French, Spanish, Italian, Swedish, and Lithuanian are expected to appear soon and delight book fans across Europe.

Sep 18th, 2014
1 min read

Kristijan Barlek