KUALA LUMPUR, 7 February 2024 – Infobip, a global cloud communications platform, announces a partnership with China Mobile International (Malaysia) Sdn. Bhd. (CMI Malaysia). CMI Malaysia is a subsidiary of China Mobile International, the world-leading international telecommunications company. With the partnership, Infobip and CMI Malaysia will exchange Application to Person (A2P) SMS traffic and leverage cloud solutions to help businesses solidify their current offerings and enhance customer service of both sides.
According to a recent report from Research and Markets, the global A2P messaging market is expected to increase from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, reflecting a Compound Annual Growth Rate (CAGR) of 2.8% during the forecast period. Asia Pacific is poised to spearhead this growth, showcasing the highest CAGR in the upcoming forecast period. This surge is attributed to the widespread adoption of mobile devices, particularly remarkable for its elevated mobile penetration rates across the region.
One of the key drivers of market growth is the escalating demand for A2P messaging fuelled by the increased prevalence of mobile banking and payment solutions. Malaysia emerged in the top five markets for real-time payment with a CAGR of 26.9%, according to ACI Worldwide in its Prime Time for Real-Time report. As consumers increasingly turn to mobile platforms for financial transactions, the demand for secure and timely transactional notifications via A2P messaging channels has witnessed a notable uptick.
Our partnership with CMI Malaysia allows us to jointly provide a diverse array of solutions to their customer base, backed by Infobip’s expertise in AI chatbots and cutting-edge CPaaS platform. With over 800 direct connections to global telecoms, we are well-positioned to support CMI Malaysia in deeply engaging their customers by leveraging our robust Customer Data Platform, which enables refined segmentation and profiling. This partnership represents our commitment to delivering superior solutions that cater to the evolving demands of enterprise customers.”

Silvio Kutić
CEO at Infobip
Mr. Hew Chee Chung, Managing Director at CMI Malaysia, said: “The partnership between Infobip and CMI Malaysia is to further strengthen the A2P SMS business between both parties, at the same time it allows Infobip to tap into our extensive global network resources and cloud services that can be value adding to Infobip’s customers. Looking forward, we expect increase in business collaboration opportunities, that can be executed together on identified services for specific key customers both in Malaysia and globally. Adding on the partnership with Infobip will pave way for deeper product information and expertise exchanges including on emerging technologies such as 5G, IoT, Cloud and Smart Platform Solutions. Lastly, the partnership with Infobip, it will value added to each other’s products and services portfolio, together with our partners to thrive in this competitive industry.”
To learn more about Infobip as telco transformation partner, please visit https://www.infobip.com/telecoms
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
- Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
- Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
- Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
- Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)
- Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
- Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
- Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
About China Mobile International (CMI)
China Mobile International Limited (CMI) is a wholly-owned subsidiary of China Mobile. In order to provide better services to meet the growing demand in the international telecommunications market, China Mobile established CMI in December 2010, headquartered in Hong Kong, China. CMI has expanded its footprint in 38 countries and regions. Leveraging the strong support by China Mobile. CMI is a trusted partner that provides comprehensive international information services and solutions to international enterprises, carriers and mobile users.
Awards Recognition of CMI:
- Global Telecom Awards 2023
- Operator Excellence
- Telecom Review Excellence Awards 2023
- Best Sustainable Technology (Asia)
- Best Carrier Enterprise Service (Asia)
- CC – Global Awards 2023
- B2B Enterprise Service of the Year