Vodnjan, Croatia & London, UK – 5 May, 2021: Infobip, a global leader in omnichannel cloud communications has been named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment .
Chief Product Officer at Infobip, Adrian Benić said: “This the first time Infobip has appeared in the IDC MarketScape benchmarking report. To be named a Leader on our first outing means a lot to us. It is testament to the hard work of our talented product development and engineering teams. CPaaS has become one of the most valuable tools in the business landscape and as a result has become an important growth industry. Infobip is committed to staying ahead of the changing trends in the marketplace and will continue to add new capabilities to ensure our clients get the products they need for today and tomorrow’s digital era.”
The IDC MarketScape evaluates providers in the CPaaS market that vary in scale and scope but have been innovators over the years and helped to establish this segment. It considers the diversity of portfolios, the size and growth of revenues, and the ability to provide a platform for developers, ISVs, and corporations (MNCs).
The primary focus of this study is platforms’ ability to facilitate the rapid development of real-time communications services that are both easy to create and are scalable. These platforms facilitate programmable, application programming interface (API) based voice and messaging to enable the creation of personalized and cost-effective agile enterprise cloud applications.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase customer retention.
With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.