Infobip Shift 2025: After a Spectacular Edition in Zadar, the Conference Heads to Kuala Lumpur
Zadar, September 17, 2025. – This year’s edition of Infobip Shift, one of the most visited developers’ conferences in this part of Europe, concluded yesterday in Zadar. Over three days, the conference brought together more than 5,000 attendees, over 115 speakers from 50 countries, and representatives and employees from more than 600 companies.
As one of the most relevant events for the software industry, Infobip Shift gathered the global developer community in one place, along with renowned names from the regional IT scene such as Infinum, Rimac, and Sofascore. The conference took place from September 14 to 16 at several locations across Zadar, including the Krešimir Ćosić Sports Center in Višnjik, a sports complex spanning 15,000 square meters.
The conference focused on topics such as software development, cybersecurity, engineering leadership, and startup culture, with special emphasis on artificial intelligence. As part of the rich program across six stages, more than 70 talks, panels, and workshops were held. Attendees were also drawn to attractions such as simulators and the displayed MoneyGram Haas F1 Team show car.
The growing number of speakers and attendees, the quality of the talks, and the networking opportunities that Infobip Shift provides show that this is not only the most important developer event in this part of Europe, but also a platform that sets standards for the developer community—always keeping pace with the topics shaping the technology industry. Over the past few years, the conference has expanded beyond borders: from Zadar it reached the United States, and this year it is expanding to Asia.”
Ivan Brezak Brkan
Developer Experience Director, Infobip
Top IT experts in one place
The conference program was highlighted by a keynote lecture from Matt Biilmann, co-founder and CEO of Netlify. He is one of the world’s leading advocates of the new concept of Agent Experience (AX), which enables collaboration between developers and AI agents in building software.
I believe that in the coming years software development will increasingly be oriented not only toward people but also toward AI agents. We are developing software for agents, and they are becoming real users and collaborators. AX will give us answers to questions about how to design products that agents want to use and can work with effectively. I believe this is one of the biggest changes in technology since the web was created, because the ability of agents to write software will itself radically change the way we build and use technology.”
Matt Biilmann
Co-founder and CEO, Netlify
Winners of the Scale 2.0 Program
In addition to inspiring talks, the final pitch competition of the Scale 2.0 program and Infobip Startup Tribe was also held at Shift. Scale 2.0 is a comprehensive incubator for Croatian early-stage startups, with a €10,000 grand prize. The winner was Crumbs, an innovative platform that helps reduce food waste by enabling users to purchase surplus food from restaurants, bakeries, and other food businesses at discounted prices.
The first Croatian conference on three continents
After several successful editions in Croatia and the American version of the conference held in Miami since 2023, Infobip Shift is coming to Asia for the first time. The conference will take place on November 4, 2025, in Kuala Lumpur, where visitors can expect a rich and engaging program. With this expansion, Infobip Shift confirms its status as a global platform that connects, educates, and empowers the developer community worldwide, continuing to build its reputation as a must-attend conference shaping the future of software development.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.