Infobip and Bruketa&Žinić&Grey unveil an experimental AI project – and announce Infobip Shift
The experiment was created through a collaboration between representatives of the Croatian creative and technology scenes for The Night Shift, which was held in Zagreb for the first time as a warm-up event for the biggest edition yet of Infobip Shift 2026
Zagreb, May 26, 2026 – Europe’s leading developer and AI conference, Infobip Shift 2026, and Bruketa&Žinić&Grey have unveiled a demo project developed for The Night Shift, the pre-conference party ahead of Infobip Shift 2026, showcasing how artificial intelligence can enable the creation of innovative communication and multimedia solutions. Built on Infobip’s platform, the creative solution is an implementation that combines music with communications technology.
The project demonstrates how AI can be used to develop interactive solutions in which technology plays a significant role in shaping both the content and the overall experience. In this context, technology goes beyond serving as mere technical support and contributes to the creation of new formats and approaches that open up opportunities for the further development of similar projects.”
Davor Bruketa
Creative Director and co-founder of Bruketa&Žinić&Grey
The solution was presented as part of The Night Shift, the Infobip Shift party, which was held in Zagreb for the first time as a warm-up event for the conference’s biggest edition to date. The Night Shift brought together around 200 partners, developers, and guests shaping Croatia’s technology and creative scene.
We feel a responsibility, as Croatia’s leading technology conference, to serve as a platform not only for IT, but also for the creative industry. Artificial intelligence is something we cannot ignore – to truly understand it, we need to experiment with it. As developers, as creatives, as… professionals. This experiment shows what happens when Croatia’s creative and IT scenes come together through cutting-edge technology.”
Ivan Brezak Brkan
Director of Developer Experience and Content at Infobip
Focus on the practical application of AI and workshops at Infobip Shift 2026
This year’s edition of Infobip Shift will take place from September 13 to 15 in Zadar. After attracting more than 4,000 attendees from around the world last year, the 2026 conference will deliver its biggest and most ambitious edition yet. The program will place an even stronger emphasis on the practical application of artificial intelligence through close collaboration between developers and partners, with key themes including the development of cutting-edge technology platforms, career growth in the tech industry, and the application of AI tools.
As part of the conference, the AI workshop program will also be significantly expanded compared to the previous year. The main goal of these workshops is to enable partners and developers to collaborate on the development of new ideas, prototypes, and advanced solutions. Through hands-on formats, real-time collaboration, and dedicated space for testing and learning, participants will have the opportunity to apply the latest technological tools firsthand at Infobip Shift 2026.
More information is available here: https://shift.infobip.com/.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication, and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents, connected to over 10k+ connections, of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.