Brands can score big with WhatsApp during football’s main event

Infobip shares practical strategies for businesses to turn football fever into engagement and sales on the world’s most popular messaging app 

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LONDON, UK – 22 April 2026 – As football fever prepares to grip the globe, Infobip highlights how brands can leverage WhatsApp to maximise engagement during this summer’s tournament. 

With this summer’s tournament set to drive record-breaking fan engagement, WhatsApp will be at the center. The scale of the opportunity is well-established: during the final of the 2022 tournament, WhatsApp peaked at 25 million messages per second1, with 89% of fans acting after seeing sports content on social platforms2. Through features like click-to-WhatsApp ads and Flows, brands can deliver rich, interactive experiences that meet fans where they are. Infobip highlights three winning tactics brands can deploy: 

  1. Convert excitement into action. The tournament is filled with exciting moments – dramatic goals and surprising results. Brands can seize these moments with engaging marketing, including quizzes and polls that reward engagement. 
  2. Deliver excellence when customers need it. For e-commerce, delays to orders made before kickoff or ahead of big games risk losing customer trust. AI-powered responses can help tackle volume spikes, while maintaining quality. Sending proactive updates like, “Your order is out for delivery – arriving in time for the match” reduces follow-up. 
  3. Build trust amid times of heightened risk. Major events bring increased transaction volumes and higher risk of fraud. 79% of consumers are more likely to message a business when they’re confident it’s legitimate3. Using official business accounts signals legitimacy. 


Hyper-personalised, rich experiences on channels people use every day are now a must-have. Channels like WhatsApp allow brands to capitalise on worldwide excitement by offering fun, convenient and conversational experiences that resonate more than mass communications.”

James Stokes

Head of Enterprise for the UK & Nordics at Infobip

Find out more about how sports fan engagement can excite audiences and grow loyalty. 

[1] Mark Zuckerberg, Facebook, December 2022

[2] “Beyond the Highlights: Meta Consumer Sports Research 2025,” Meta and National Research Group (NRG), September 2025

[3] Business Messaging Usage Research by Kantar. (Meta commissioned online study of 11,056 online adults in US, FR, DE, UK, ES, IN, MX, BR, ID, TH, VN, MY, PH, CA, AR, CO, TR, SG, KSA, UAE, NZ, and AU, April/September 2025)

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025)
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025)
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)