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New VP Global Marketing joins Infobip Group’s Executive Leadership Team

New VP Global Marketing joins Infobip Group’s Executive Leadership Team

London, UK and Vodnjan, Croatia: 18 May, 2021 – Global cloud communications company, Infobip welcomes seasoned marketing leader Maria Inès Carrelli to the Management Board as Vice President of Global Marketing.  She joins to lead the company’s marketing strategy and implementation overseeing a team of 100+ globally, launching brand management initiatives and improving customer marketing capabilities across all regions. This role will be instrumental in scaling the company’s growth in new and existing markets while also broadening global industry reach.

An accomplished product marketing specialist with over 10 years’ experience in the enterprise marketing space, Maria Inès has a proven track record in creating cultures aligned to brand promises bringing companies closer to prospects, customers and partners.

She joins from Selligent Marketing Cloud where she was the Vice President of Product Marketing and Analyst Relations, a role that was pivotal in educating the market on the value of digital customer experience and engagement leading to increased awareness in the brand and a higher visibility of the products.

Before this Maria Inès was at marketing automation specialist, Emarsys, where she was Director of Global Product Marketing.  Prior to that she held various positions at leading technology companies including Criteo and Microsoft where she spent four years as “Search Evangelist” as well as in product marketing for Bing.

“Infobip is undergoing significant transformation as it continues on its ambitious path for innovation and growth.  Having a strong marketing strategy in place is key to making this journey a success.  This is an exciting prospect for any marketer, and I’m really thrilled at the opportunity to become instrumental to this outcome,” Maria Inès said.

Silvio Kutić, CEO at Infobip commented: “This year we’re adopting an exponential growth mindset with ambitious revenue targets that we plan to achieve through customer centric processes, organic growth, an enhanced partnerships programme and new acquisitions. Maria Inès’s expertise in driving awareness and customer engagement with the brand will be central to achieving this.  I’m incredibly happy to have Maria Inès as part of the executive leadership team to help take us to the next big milestone.”

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
  • Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (May 2021).