TrueBusiness collaborates with Infobip to launch “True CPaaS”a next-gen AI-enabled communications platform, offering beyond seamless omni-channel communication, leveraging AI to personalize conversational experience

Bangkok, 12 June 2024 – TrueBusiness, a leading integrated communications and digital solutions provider for enterprise and SME customers, partners with Infobip, the global cloud communications platform, to launch “True CPaaS” (True Communications Platform as a Service), the next-gen AI-enabled communications, enriching Thailand’s digital customer experience. The platform unifies omni-channel into one single platform, eliminating complexity in managing a variety of communication channels and customer journey engagement. The AI-empowered platform also enables enterprises to deliver personalized conversational experience to their customers, utilizing customer insight data, automated and always-on communication covering marketing, sales, and customer support. True CPaaS is applicable for businesses of all sizes in various industries, such as finance, insurance, retail, e-commerce, tourism, and healthcare. With an as-a-service model, the platform provides easy deployment immediately after subscription, allowing flexibility in supporting business needs and rapid business expansion while ensuring high data security.

Mr. How Lih Ren, Head of Commercial, Strategy and TelcoTech Partnership, True Corporation Plc, said that TrueBusiness continuously develops communication solutions for business customers and understands the changing needs of businesses in response to consumer behaviors. In digital era, enterprises require communication tools that not only simplify their omni-channel management but also enhance brand relationship delivering better customer experience and creating engagement along customer journey. TrueBusiness collaborates with Infobip to launch “True CPaaS”, the next-gen AI-enabled communications solution. The platform enables enterprises to simply and effectively manage all communication channels including voice call, SMS, MMS, email, web push notifications, mobile app messaging, chat and social media, via one single platform. Enterprises also enrich their customer digital experiences with personalized conversational experiences through True CPaaS. An AI-empowered platform enables customer data collection and analytics for communication messages and channels customization matched with each customer’s preference along customer journey, leading to increased sales and successful marketing campaigns, while reducing redundant communication costs. The as-a-service model makes this solution easily applied for businesses across various industries.

Mr. Johan Jensen, Regional Telecom Growth Lead at Infobip, said “Our partnership with TrueBusiness is set to revolutionize the Thai market. Together, we’re introducing advanced cloud communication solutions that will elevate customer experiences to unprecedented levels. We’re thrilled about the impact this collaboration will have, propelling enterprises into a new era of digital transformation and customer satisfaction. Businesses can expect to maximize engagement throughout the entire customer journey with personalized messages on the best customer engagement solution.”

True CPaaS delivers 3 key highlight benefits to enterprises including 1) personalized conversational experience, 2) automated & always-on communication, and 3) empowered customer insight data. The platform can be integrated with organizations’ current business systems, such as Microsoft Dynamics 365, Service Now, Oracle Responsys, Adobe Commerce, HubSpot, and Meta, in order to let businesses manage end-to-end customer experience. Starting from marketing team to have 360° customer view, personalize offering and customers’ favorite channel. Then sales can be done via omni-channel interactions, automated trigger actions, and two way conversations. After that customers are supported by prompt human-like chatbot and transferred to support agent. All conversation history and insight reports are available for businesses.

For interested enterprises, get more information at TrueBusiness website https://truebusiness.info/3Rm4f9w or contact the Business Customer Service Center at 1239.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiencesacross all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannelengagement, identity, user authentication, and contact center solutions help businesses and partnersovercome the complexity of consumer communications to grow business and increase loyalty. With over adecade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technologywith the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is ledby its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. https://www.infobip.com

Recent award wins include:

  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March
    2024)
  • Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the
    inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
  • Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service
    (CPaaS) 2023 (Sept 2023)
  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service
    (CPaaS) 2023 Vendor Assessment (May 2023)
  • Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
  • Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
  • Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
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Jun 12th, 2024
4 min read