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Title
Promote new products and servicesÂ
Increase customer awareness and generate excitement for your latest offerings through promotional messages.

Pain points:
- Effective promotion of new products and services amidst the noise of traditional and digital marketing channels Â
- Identifying cost-effective channels to reach target audiences Â
- Maximizing engagement and conversion rates Â
- Coordination and managing multiple marketing channels simultaneously can be resource-intensive and time-consumingÂ
How do new products and services promotions help?
- Promote new products and services efficiently and effectively across multiple channels
- Leverage SMS marketing, email marketing, push notifications, and chatbots to can reach your target audiences with personalized and timely promotions
- Increase visibility, engagement, and ultimately drive sales
- Utilize centralized management and analytics tools to track performance across channels and optimize marketing strategies for maximum ROI
- Collect invaluable first-party customer data which helps you provide personalized recommendations to cross-sell, suggest relevant products and services that complement
- Engage with customers instantly, delivering personalized promotions and product information in real-time. This immediate response capability increases customer satisfaction and encourages impulse purchases, driving sales of new products and services.
- Offer interactive experiences that go beyond traditional marketing channels, allowing customers to explore and learn about new products and services in a conversational manner
- Infobip’s chatbot platform provides businesses with valuable insights into customer interactions and engagement metrics, enabling continuous optimization of promotional strategies.

Business benefits
- Increase sales: Facilitate instant engagement and personalized recommendations, driving higher conversion rates and boosting sales of new products and servicesÂ
- Enhance customer experience: 24/7 availability and interactive experiences ensure that customers receive timely assistance and relevant information, leading to greater satisfaction and loyalty.Â
- Optimize marketing efforts: Data-driven insights and seamless integration with other channels enable businesses to refine their promotional strategies and maximize the ROI of their marketing campaigns.Â
Promoting new products and services across industries:Â
- BFSI: promote new financial products and services
- Transportation & Logistics: promote new services, such as package tracking features and delivery optionsÂ
- Healthcare: Promote new services such as telemedicine appointments and health screenings for improved access to careÂ
- Travel: showcase new destinations, exclusive deals, and travel packagesÂ
- Retail: promote new products, seasonal offers, and loyalty programsÂ
- Telcos: promote new services such as data plans and value-added featuresÂ
Related use cases

Send personalized promotions
Deliver highly relevant and targeted promotions to customers based on their preferences and purchase history.Â

Share product recommendations
Increase sales and customer loyalty with personalized product recommendations based on browsing behavior.

Promote subscription
Encourage customers to sign up for recurring plans with targeted messaging that highlights the benefits and value proposition.Â