Share product recommendations
Leverage customer data to suggest products that complement their past purchases or browsing behavior.
Pain points:
- In a vast online marketplace, customers may feel overwhelmed by choice, making it challenging to find products that meet their needs and preferences.
- Without personalized recommendations, retailers may struggle to convert browsing customers into buyers, resulting in missed sales opportunities.
- Building customer loyalty is crucial in a competitive market, as well as standing out from the crowd and differentiating your brand.
How do product recommendations help?
- Leverage customer data and browsing history to suggest relevant products, increasing the likelihood of purchase.
- Utilize conversational channels to provide an interactive platform for delivering product recommendations, allowing customers to ask questions, provide feedback, and receive personalized suggestions seamlessly.
- Simplify the shopping process for customers, helping them discover products they may not have found on their own.
- Conversational channels offer customers a convenient way to receive product recommendations without leaving the messaging platform they’re already using. Whether through SMS, social media messaging, or in-app chat, customers can easily access personalized recommendations and make purchases directly within the conversation, reducing friction in the buying process.
- Prioritize customer satisfaction and go the extra mile to exceed their expectations. Foster long-term relationships and loyalty with your customers by continuously delivering personalized recommendations based on evolving customer preferences.
Business benefits
- Increased sales: Personalized product recommendations lead to higher conversion rates and average order values as customers are more likely to purchase products that align with their interests and preferences.
- Improved customer satisfaction: Tailored product recommendations demonstrate that retailers understand their customers’ needs, enhancing the overall shopping experience and increasing customer satisfaction and loyalty.
- Optimized inventory management: By promoting specific products through recommendations, retailers can better manage inventory levels and promote slow-moving or seasonal items, reducing excess inventory and increasing turnover.
Personalized recommendations across industries:
- BFSI (Banking, Financial Services, and Insurance): use personalized product recommendations to suggest relevant financial products, such as credit cards, loans, or investment options, based on individual customer profiles and financial goals.
- Transportation & Logistics: recommend additional services or upgrades to customers, such as expedited shipping options or insurance coverage, based on their shipping history or preferences.
- Healthcare: offer personalized product recommendations for wellness products, medical devices, or prescription medications based on patients’ health conditions, treatment plans, or demographic information.
- Travel: recommend personalized travel packages, destination activities, or accommodation options based on customers’ travel history, preferences, and budget.
- Retail: leverage personalized product recommendations to suggest complementary products, upsells, or cross-sells to customers based on their purchase history, browsing behavior, and preferences.
- Telecommunications (Telcos): recommend personalized device upgrades, service bundles, or value-added features to customers based on their usage patterns, plan history, and communication needs.
Related use cases
Send personalized promotions
Deliver highly relevant and targeted promotions to customers based on their preferences and purchase history.
Provide support during the purchase
Offer real-time assistance throughout the buying journey, addressing questions and guiding customers towards a smooth purchase.
Promote New Products and Services
Increase customer awareness and generate excitement for your latest offerings through promotional messages.