Promote subscriptions 

Encourage customers to sign up for recurring plans with targeted messaging that highlights the benefits and value proposition. 

Pain points:

Struggling to retain customers

Revenue churn

High acquisition costs

  • Turning one-time buyers or customers into loyalists can be challenging. 
  • Struggling to retain customers can lead to churn and decreased customer lifetime value. 
  • This has a direct effect on revenue and increases customer acquisition costs.

How subscription promotions help? 

  • Welcome new customers and introduce the value proposition of your subscription plan alongside single purchases. 
  • Showcase subscription benefits through targeted messages highlighting convenience, cost savings, exclusive content, or early access to new products. 
  • Collect invaluable first-party customer data which helps you provide personalized recommendations to upsell, suggest relevant subscription options that complement their interests, nudging them towards a recurring service. 
  • Customers might hesitate before committing. Offer free trials or introductory discounts to encourage them to try the subscription.
  • Simplify the sign-up process with seamless in-message subscription options, making it easy for customers to convert. 
  • Nurture the relationship with your subscribers by providing exclusive perks, early access to sales, or loyalty programs. 
  • Send personalized messages reminding customers of subscription benefits and upcoming renewals, fostering long-term loyalty. 

Business benefits

  • Increase recurring revenue: Easily promote subscription plans, highlighting their benefits to existing customers to increase customer stickiness and revenue
  • Boost customer lifetime value: By converting customers to subscriptions, you build stronger relationships and generate predictable income. 

Available channels

Functions

Sales

Industry

eCommerce & retail

Telcos Healthcare

Media and publications