Promote subscriptions
Encourage customers to sign up for recurring plans with targeted messaging that highlights the benefits and value proposition.
Pain points:
Struggling to retain customers
Revenue churn
High acquisition costs
- Turning one-time buyers or customers into loyalists can be challenging.
- Struggling to retain customers can lead to churn and decreased customer lifetime value.
- This has a direct effect on revenue and increases customer acquisition costs.
How subscription promotions help?
- Welcome new customers and introduce the value proposition of your subscription plan alongside single purchases.
- Showcase subscription benefits through targeted messages highlighting convenience, cost savings, exclusive content, or early access to new products.
- Collect invaluable first-party customer data which helps you provide personalized recommendations to upsell, suggest relevant subscription options that complement their interests, nudging them towards a recurring service.
- Customers might hesitate before committing. Offer free trials or introductory discounts to encourage them to try the subscription.
- Simplify the sign-up process with seamless in-message subscription options, making it easy for customers to convert.
- Nurture the relationship with your subscribers by providing exclusive perks, early access to sales, or loyalty programs.
- Send personalized messages reminding customers of subscription benefits and upcoming renewals, fostering long-term loyalty.
Business benefits
- Increase recurring revenue: Easily promote subscription plans, highlighting their benefits to existing customers to increase customer stickiness and revenue
- Boost customer lifetime value: By converting customers to subscriptions, you build stronger relationships and generate predictable income.
Available channels
Functions
Sales
Industry
eCommerce & retail
Telcos Healthcare
Media and publications
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