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Track browsing behaviour
Gain valuable insights into customer preferences and online behavior to personalize experiences and optimize marketing campaigns.
The pain points:
- Without a clear understanding of how customers interact with your website or app, you miss out on opportunities to personalize their experience and tailor content to their interests.
- Generic marketing campaigns that don’t consider individual browsing behavior can be less effective.
- Lack of visibility into customer browsing patterns can create blind spots in understanding their journey and identifying potential pain points.
How tracking browsing behavior helps:
- Gain insights into what products or services customers are interested in, what content they engage with, and how they navigate your website or app.
- Analyze browsing patterns to identify potential pain points or areas of friction in the customer journey, allowing you to optimize website design and improve user experience.
- Improve the effectiveness of your marketing campaigns by targeting specific customer segments with personalized messages and offers based on their browsing history.
The business benefit of tracking browsing behavior:
- Create a more engaging and personalized online experience that keeps customers coming back for more.
- Increase sales and conversions by offering relevant product recommendations and targeted marketing messages based on customer preferences.
- Make informed decisions about website design, marketing campaigns, and product development based on valuable customer insights.
Tracking browsing behavior across industries:
BFSI (Banking, Financial Services, and Insurance)
Understand customer needs and preferences to offer personalized financial products and services.
Transportation & Logistics
By tracking website activity, you can see which routes are most popular, what types of cargo customers are searching for, and where they’re getting stuck in the booking process. Use these insights to optimize your website, streamline bookings, and deliver a smoother shipping experience.
Healthcare
Personalize patient portals and provide relevant health information based on individual interests and needs.
Travel
Offer tailored travel recommendations and personalized booking experiences based on customer travel preferences.
Retail
Improve product recommendations, personalize marketing messages, and optimize online shopping experiences.
Telecommunications (Telcos)
Offer relevant data plans and device upgrades based on customer usage patterns and online behavior.
Discover more:
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How to run a successful SMS and Email marketing campaign
SMS and Email are classic and reliable marketing channels for a reason. Get an in-depth look at how to build the perfect omnichannel marketing campaign by combining SMS and Email.
AI SMS marketing for smarter communication
AI SMS marketing uses artificial intelligence to improve and optimize SMS marketing campaigns. Discover how it helps businesses increase customer interaction and drive results.
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