Amsive: Helping brands meet customers where they are – and where they’re going 

Customer expectations are evolving fast. So fast, in fact, that according to Joe Hix, Amsive’s VP of Technology, personalization “evolves every five minutes.” Brands can no longer rely on static campaigns or assumptions.

Instead, they need to understand how to use data the right way, by putting it at the core of every decision. This shift is not just about having the right tech stack. It is about building customer journeys that are dynamic, responsive, and rooted in real behavior.

That is exactly where Amsive comes in. With a deep focus on data, Amsive helps brands navigate the complexity of modern marketing. As a full-service agency, they handle customer profiling, journey planning, media, SEO, and even operate their own in-house print shop.

Every part of the stack is designed to meet customers where they are and make sure brands are ready for where they are headed next. We spoke with Joe to learn how Amsive is helping brands turn data into direction, how they approach different industries, and how Infobip supports them in executing personalized engagement at scale. 

Driving marketing strategy through technology and data 

Joe Hix has seen personalization change in real time because he has been shaping it since 2003. As VP of Technology at Amsive, he is not just watching the pace of change, he is helping clients keep up with it through smarter strategies and partnerships, including with Infobip. 

And with that speed comes new pressure. How do you keep content fresh? How do you decide where it goes and who sees it? Joe’s job is to solve those questions. By building flexible, data-driven strategies, Amsive helps brands stay relevant, meet customers where they are, and make sure every message actually lands.

Playing the game of marketing in regulated industries

Amsive primarily serves regulated industries, including healthcare, finance, banking, and insurance. They also work with clients in hospitality and travel, but their main focus remains on regulated sectors. Reaching different age groups within these industries is a complex challenge. 

For Joe Hix, helping brands connect with customers is not just about keeping up with trends, it is about knowing where attention actually lives and how fast it moves. Through Amsive’s partnership with Infobip, he is helping regulated industries move past outdated habits like direct mail and mass email, and into digital spaces where modern customers expect to engage. 

And the data backs him up. Eighty five percent of Gen Z use messaging apps multiple times a day. Seventy one percent prefer messaging over phone calls for customer service. Sixty percent of Millennials are comfortable making purchases through chatbots, and more than half already have. These shifts are not just trends but signals that brands need to move fast. 

That is where Joe and his team come in. By helping brands identify the right mix of channels, Amsive makes two-way communication faster, more accessible, and more effective. The result is sharper engagement, higher response rates, and stronger connections that help clients do more than just keep up—they lead.  

All the channels in the world, but which one really works? 

Brands have plenty of channels to choose from, but figuring out which one to use and when can feel like a guessing game. That’s where stepping up personalization changes everything. 

Personalizing the message is non-negotiable. That kind of detail grabs attention. 

But here’s the kicker: it’s not just what you say, it’s where you say it. Email might still work for some, but others won’t even glance at a message unless it shows up as an SMS. 

Joe shared a perfect example: an insurance provider was stuck sending emails that just weren’t landing with their younger audience. So they tried the same messages over SMS and the open rate shot up to 90 percent. Talk about choosing the right channel making all the difference. 

Support, but make it strategic 

Across the industries Amsive works with, one thing stays constant: support is just as important as sales. These brands handle high-touch interactions with large volumes of customers, and conversational channels help make it manageable. 

• Insurance: policy onboarding, claims updates, service reminders 
• Finance: fraud alerts, account access support, loan application updates 
• Travel and hospitality: check-in flows, room upgrades, upsells, itinerary changes 
• Healthcare: appointment reminders, test result notifications, patient onboarding 

According to Joe, these use cases shine on channels like RCS and SMS, where clarity, speed, security, and response rates are high. 

“Being able to provide secure messaging and branded messaging is massive,” Joe says. “That’s the only way we really get into mobile support at scale.”  

Success here is not just about quick replies. It is about real action, people engaging, clicking, getting what they need, and feeling like the brand actually knows them. That is what turns support into something customers remember for the right reasons. 

Trends are meaningless without strategy 

Ask anyone what the hottest trend in customer engagement is and they will probably say AI. But not Joe. For him, the real trend is being ready for AI. Because AI is only as good as the content you give it. 

According to Joe, winning with AI means knowing when to take a step back. Backing up is key to moving forward. It’s about sorting through the chaos, connecting content with data, and building a system that actually delivers.  

Once the content is strategically sorted, launching use cases on various channels and collecting the right data becomes easier for brands and allows them to tailor more personalized messages in the future. 

RCS: Pretty, powerful, and proven 

RCS, or Rich Communication Services, is a messaging format that supports branded, interactive experiences right inside the messaging app. Brands can share videos, images, carousels, and quick replies to create richer conversations with customers. Joe Hix calls it the channel of the future for good reason. 

With RCS, marketing teams can provide personalized, actionable messages that encourage meaningful engagement. Meanwhile, support teams gain a seamless way to help customers complete tasks like appointment confirmations and information updates without disrupting the conversation flow.  

Joe sees RCS not just as a messaging upgrade but as a platform that allows brands to deliver more efficient and meaningful customer journeys. It helps create consistent experiences that reduce friction, keep conversations flowing, and ultimately build stronger customer relationships. 

Looking ahead: Infobip and Amsive, powered by knowledge 

Joe likes to say that working with Infobip is about way more than just unlocking messaging channels. For Amsive, it’s an ongoing conversation, a real partnership. They’re constantly in touch with Infobip’s experts, trading ideas, sharing what’s working, and brainstorming new ways to create dynamic, tailored solutions that really move the needle for their clients. 

This back-and-forth keeps things fresh and exciting for both teams. It’s not just about today’s challenges but about building better tools and smarter strategies for what’s next. By staying connected with a broad network of providers, peers, and platform specialists, Amsive makes sure they’re always innovating and helping their clients stay ahead in a fast-changing world. 

Joe sees this kind of partnership as a powerful engine for growth, one that sparks new ideas and pushes both sides to keep evolving and raising the bar. 

Together, Amsive and Infobip are redefining how brands connect with their customers by building conversations that matter today and creating relationships that last into tomorrow.