Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights

Posted onOctober 24, 2025.

How WhatsApp vs Messenger compare for business communication.

If you have ever compared WhatsApp vs Messenger for business, this guide is for you. See how each app helps you connect with customers and how Infobip simplifies it all in one place.

Blog.
Best Practices.
Facebook Messenger.
WhatsApp Business.
Conversational experience.

Posted onOctober 24, 2025.

WhatsApp with CRM: How to integrate and scale customer relationships.

Connect WhatsApp Business Platform to your CRM to streamline marketing, sales, and support. Automate, personalize, and report ROI with Infobip.

Blog.
Best Practices.
WhatsApp Business.

Posted onOctober 23, 2025.

How mobile push authentication is redefining security in banking.

Banks are redefining security with mobile push authentication. Learn how Infobip helps financial institutions deliver secure, compliant, and real-time fraud prevention through seamless in-app verification.

Blog.
Awareness.
Mobile & web push.
signals.
Authentication.

Posted onOctober 23, 2025.

WhatsApp opt-in: Policy requirements, strategy & examples.

Learn everything you need to know about WhatsApp opt-ins, why they are important, and how to successfully collect messaging consent from customers.

Best Practices.
WhatsApp Business.
Marketing.

Posted onOctober 21, 2025.

Send bulk WhatsApp messages: How to scale outreach compliantly .

Send WhatsApp messages at scale compliantly. Learn about opt-ins, approved templates, 24-hour replies, automation, and analytics to reach customers effectively.

Blog.
Best Practices.
WhatsApp Business.

Posted onOctober 20, 2025.

Galdon Data: Turning listening into powerful customer engagement.

From large-scale public sector integrations to AI-powered engagement tools, discover how Galdon Data proves that meaningful technology starts with listening and ends with trust.

Blog.
Inspiration.
Conversational experience.
Spotlight.

Posted onOctober 17, 2025.

Bob Group: Building the future of eCommerce.

Learn how Bob Group is rethinking how logistics, payments, and communication work together to serve a diverse, digitally evolving population.

Blog.
Best Practices.
eCommerce.
Spotlight.

Posted onOctober 16, 2025.

WhatsApp marketing: Campaigns, solutions, and strategy (2025 guide).

Learn how to build a winning WhatsApp marketing strategy. Discover campaigns, solutions, and software to boost engagement and ROI.

Blog.
Best Practices.
WhatsApp Business.
Marketing.

Posted onOctober 13, 2025.

Sports marketing strategies and examples that bring brands closer to the fans.

From boosting customer loyalty with gamification techniques to sponsoring grass roots sports events, we cover 8 sports marketing strategies that any brand can use to reach fans.

Blog.
Inspiration.
Marketing.
sport and entertainment.

Posted onOctober 13, 2025.

How to change WhatsApp to a business account.

Learn how to convert WhatsApp to a business account on Android or iPhone. Step-by-step guide covers chat backup, business profile setup, labels, catalogs, quick replies, and when to upgrade to WhatsApp Business API for advanced messaging and customer support.

Blog.
Best Practices.
WhatsApp Business.

Posted onOctober 10, 2025.

WhatsApp broadcast vs group: Which to use for business.

Discover the key differences between WhatsApp Broadcast, Groups, and the Business API. Learn which model best fits your business needs and why the WhatsApp Business API is the better choice for scalable, automated, and measurable communication.

Blog.
Best Practices.
WhatsApp Business.

Posted onOctober 7, 2025.

Fan engagement: The ultimate guide for sports teams in 2025 .

Discover the ultimate guide to fan engagement in sports — from personalized experiences and gamification to the latest tech innovations driving loyalty, revenue, and growth.

Best Practices.
Conversational experience.