Blog
Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
Messaging Trends 2025
Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.
September 18, 2025
From fail to fix: Telco to techco CX lessons for 2025
Drawing lessons applicable to real-world telco operators, this blog shows how to turn the biggest customer experience stumbles into long-term competitive advantages, guiding the journey from everyday telco operations to a full techco transformation.
September 16, 2025
Viber for Business in retail: A practical guide to drive growth in 2025
Learn how to use Viber for Business for retail to boost engagement, sales, and loyalty. Discover practical use cases across the customer journey.
September 15, 2025
Strategies for Internet Service Providers to improve customer experience in 2025
Learn how Internet Service Providers (ISPs) can use digital channels and an omnichannel approach to improve their customer experience while overcoming threats that are on the horizon.
September 12, 2025
Amsive: Helping brands meet customers where they are – and where they’re going
See how full-service agency Amsive helps regulated brands turn strategy into action with smarter messaging, better engagement, and ROI that actually makes an impact.
September 11, 2025
Why your business doesn’t need to pay more for superior Voice services
How to evaluate the true cost and performance of your current Voice provider – especially in light of recent industry price increases – and learn how to find a new provider that can better meet your needs, at an acceptable price.
September 10, 2025
COMEX: Right channel, right time, perfect home
From WhatsApp to RCS, discover how COMEX turns communication into personalized experiences that not only inform but paint every interaction with value.
September 8, 2025
Shopping season 2025 consumer survey: Insights that could rewrite your campaign plan
From when customers want promotions to the channels they trust and the role of AI in their purchase decisions, you’ll get a data-driven look at what will shape this year’s shopping season. Use these insights to plan campaigns that land earlier, engage across multiple touchpoints, and convert more shoppers.
September 5, 2025
RCS marketing: How to elevate your customer engagement
RCS marketing is transforming business communication by delivering app-like experiences directly within users’ native messaging apps. Discover how to make your mobile marketing campaigns more engaging, interactive, and effective.
September 4, 2025
5 CPaaS trends shaping the future of customer communication in 2025 and beyond
The communications platform as a service (CPaaS) market is showing continued strong growth. We draw on our own experience and the findings of the 2025 Gartner® Magic Quadrant™ for Communications Platform as a Service to identify the key trends.
September 3, 2025
RCS checkmarks guide: Why they matter for your business
RCS checkmarks are visual indicators that show whether a message has been sent, delivered, or read in an RCS-enabled chat.
September 1, 2025
Cutting through the noise: How brands can stay relevant under new iOS 26 message filtering
Discover all you need to know about message filtering on the Apple iOS 26 update, and how to ensure you reach your customers' inboxes.
August 29, 2025
How to collect customer feedback and actually make it count
Learn tips and tricks to collect feedback from customers and how to use their input to improve journeys, boost loyalty, and drive business growth.
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