When we first sat down with the MoneyGram Haas F1 Team, something clicked.
Sure, on paper we’re from different worlds — one team competes at 300 km/h, the other delivers billions of digital messages a day. But as soon as we started talking, it was obvious: we share the same mindset.
We’re both built on engineering excellence. We both operate in high-stakes, high-speed environments where performance is everything. And we both believe that innovation should never come at the expense of execution.
That’s why I’m so excited about this partnership. It’s not just a logo on a car. It’s a meeting of two organizations that know what it takes to win — quietly, consistently, and with total focus.
Precision. Performance. And the fans at the heart of it all.
This isn’t just about two brands aligning — it’s about what we can build together.
At MoneyGram Haas F1 Team, milliseconds matter. Decisions must be precise, timing perfect, and execution flawless. It’s a world we understand deeply. At Infobip, we design systems that power communications at a global scale — behind the scenes, but mission-critical. That same mindset now fuels our ambition to reimagine the fan experience.
Together, we’re exploring how to bring fans even closer to the team — using messaging channels like WhatsApp, RCS, and in-app chat to create real-time, interactive, and personalized moments. The potential is huge.
Imagine this:
- Pre-race momentum: Fans could receive exclusive messages from the drivers, behind-the-scenes content, or team insights — building anticipation in the lead-up to race day.
- Live race updates: Real-time notifications, track commentary, and key moments could be shared directly to fans’ phones as the race unfolds.
- Interactive engagement: Voting for podium predictions, in-race trivia, or Haas quizzes could turn every fan into an active participant — with the chance to win prizes or unlock content.
- Integrated shopping: See team merch during the race? A tap in the chat could take you straight to checkout — no switching apps, no drop-off.
- Fan conversations: Conversational AI could provide instant answers to questions about drivers, standings, or team history — right inside your favorite messaging app.
These are the kinds of experiences we’re working toward — and with the right tech in place, they’re closer than you might think.
This is just the beginning
This partnership is more than a season-long sponsorship. It’s a shared ambition to innovate, to perform, and to bring people closer to what they love — whether that’s racing or real-time engagement.
At Infobip, we’re proud to be in the engine room — helping MoneyGram Haas F1 Team deliver faster, smarter, more connected fan experiences around the world.
The 2025 season is just getting started. So is this partnership.
Let’s go.