Cobranding
We are excited to provide these guidelines to you, our partners, to help you  in the creation of  co-branded content and assets.
Our goal is to make it easy for you to maintain consistency in the use of Infobip’s brand elements when creating your own Infobip co-branded assets. These guidelines provide information on our brand strategy, voice and tone, visual identity, and best practices for creating co-branded content. By following these guidelines, you can as our partners effectively leverage Infobip’s brand to create high-quality, engaging content. That effectively communicates your message. Thank you for partnering with Infobip and we look forward to seeing the great content you create using these guidelines.
Different cobranding levels for partnership
- Infobip led and branded
- Infobip led + partner-branded
- Equal partnership
- Partner led + Infobip Business-branded
100%
1. Infobip led and branded
All customer touchpoints and communications are Infobip look and feel.
The partner provides a product or technology under the Infobip brand.
70%
30%
2. Infobip led + partner-branded
Infobip is the lead brand. The partner brand brings significant equity, so is also present. The customer journey is mostly Infobip, but there may be times when the partner is more prominent.
50%
50%
3. Equal partnership
Both Infobip and the partner are equally weighted, so we use the strengths of both brand. Throughout the customerjourney, there’s a balance between Infobip and partner touchpoints. Never mix the brand identity systems together to form a ‘joint co-branded’ look.
30%
70%
Partner led + Infobip-branded
The partner brand leads and the Infobip brand makes a strong contribution and is prominent alongside it. The customer journey is mainly led by the partner but there may be occasions when Infobip is more prominent.
Relationship grid
This grid will help you establish which of the four
levels of co-branding to use for your activity.
The grid is broken into low, mid and high for both brands,
the combination of which which enable you to know which type of branding will need to be used for your activity.
Partnership one-liners
One-liners are a succinct way to clarify the relationship between you the partner and Infobip.
These mostly appear in body copy, but there are some exceptions where they can be used alongside logos.
Choose the one-liner that’s appropriate for your specific partnership.
100%
1. Infobip led and branded
No descriptor necessary, as this is fully Infobip Branded and the partner is not visible
70%
30%
2. Infobip led + partner-branded
Infobip world descriptor options:
“Infobip, in partnership with [Partner]”
“Infobip, with [Partner]”
50%
50%
3. Equal partnership
Partner world descriptor options:
“[Partner], in partnership with Infobip”
“[Partner], with Infobip”
30%
70%
Partner led + Infobip-branded
Partner world descriptor options:
“[Partner], in partnership with Infobip”
“[Partner], with Infobip”
Partnership descriptors
Descriptors are phrases that clarify you the partner and Infobip.
Some good examples:
…in partnership with…
…a Infobip Partner…
…a collaboration between [Infobip] and [Partner]…
…a joint innovation between [Infobip] and [Partner]…
…from the combined minds of [Infobip] and [Partner]…
…a joint venture between [Infobip] and [Partner]…
…brought to you by…
…developed with…
…a tech collaboration with…
…built on innovation by Infobip…
…sponsored by Infobip…
…from [Partner]…
…with [Partner] …
Logo lockup spacing
The spacing between the logos and the dividing line is always 50% height of the Infobip icon (X = 50% height of icon). This applies to the vertical and horizontal
lock-ups.
As before, the partner logo must not overpower or dominate the Infobip logo. Reduce the size of the partner logo for visual balance by 10%, to have it
on 90% of Infobip logo.
Logo sizing guidance
Partner logos will all differ and and will need to be looked on a case by case basis on this page you will find guidance on how to position your logo dependent on your logo shape/layout .
The main goal is to make sure the Infobip logo isn’t overpowered.
It should always be the clear, Infobip is primary logo. Ideally, the partner logo shouldn’t exceed the full height of the Infobip icon. If possible the intend is to match horizontal withhorizontal and vertical with vertical logos.
Here are some examples of how the logos can be resized to sit together. Use either the speechmark icon height or the wordmark height as an indicator, but remember we’re
presenting Infobip as the main partner.
Multi-brand logo lockups
Horizontal logo
When connecting two or more logos, the negative space
around marks should extend at least the width of the
Infobip mark icon.
Stacked logo
Stacked Infobip logo should be consider as secondary option. Positioning need to keep safe zones width of the
Infobip mark icon.
Co-branded / Certificate logos
Certificate
You are a certified partner if you have signed a contract, have a business plan and have completed Infobip’s partner certification program.
Registered
You are a registered partner if you have signed a contract and a business plan with Infobip.
Co-branded / Powerpoint
Front cover – See example 1
Infobip is the primary brand and our
logo must always be positioned on the left of
the corner. The partner logo goes in line with Joint logo lockup spacing guides.
Infobip – See example 2
Inside slides don’t include the Infobip
or partner logo. We use the speechmark icon in the
upper right corner, and partners icon can be added at the
bottom of the slides.
Back cover – See example 3
We use the joint logo lockup and centre on the page.
Co-branded / Brochures – Reports
To achieve consistency across all types of
communications when sizing the logo, follow
the principles below:
- Draw a diagonal line from one corner to the opposite corner of any format
- Use 5.5% of the canvas diagonal as the size of the diameter of the icon 96 sheet
Because of this particularly wide format, an exceptional rule is required:
- Use 4.5% of the canvas diagonal as the size of the diameter of the icon
Co-branded / Digital advertising
To achieve consistency across all types of communications, when sizing the logo, set the icon no less than the digital minimum size specified in pixels: 60px Retina / 30px Standard.
We have three possible icon positions across
formats:
- Primary position: Where possible, the primary position for the Infobip icon is in the top left corner.
- Secondary position: It can be also placed in the bottom left corner.
- Baseline centred: Baseline centred within an application: small mobile horizontal digital banners, for example.
Co-branded /
Partner world
Infobip as a partner
Infobip logo lockup should follow positioning and safe spaces.
Sponsored by Infobip
Digital partner I Infobip
Partner I Infobip
Sponsoring something is the act of support to promote or endorse a particular product, event, initiative, or content.
A digital partnership is a collaborative business relationship between two companies to share: resources, ideas, and expertise.
Partner – one associated in action with another
You can use each in the footer or the header of the asset it applies to.
Co-branded / Events
