TLC Marketing: Streamlining campaign management

Challenge

Before TLC Marketing joined forces with Infobip, they didn’t have the technical capacity to automatically check all the entries they’ve gained through their SMS marketing campaigns and polls.

This important part of the process was done manually, and it became apparent that automating the entire validation process would greatly ease their campaigns execution. What TLC needed was an advanced, automated solution for an efficient handling of their promotional SMS coupons sent by subscribers.

Solution

Infobip introduced TLC Marketing with a premium short code SMS system which made it much easier for the company to perform promotional coupon campaigns and automatically handle incoming information. By developing a marketing oriented system, Infobip helped TLC Marketing deliver a fully-featured service to its clients – some of the world’s best known consumer brands and retail chains. Inbound SMS traffic, created by customers sending promotional coupons via SMS, is now verified automatically by the Infobip platform.

Result

Campaigns conducted in some of South Africa’s largest retail chains have proven premium SMS solution as a very convenient marketing communications method for consumers to understand and use, which is a key benefit for brands and retail chains. Our platform’s ability to handle all the incoming information made the entire promotional process much easier and faster for the agency, resulting in improved campaign effectiveness.

Along with the above, Infobip developed a specific, marketing-oriented USSD system that allowed TLC Marketing to provide fully-featured service to their clients via another mobile channel, through a single provider.