The path towards omnichannel communication maturity

Moving across the channel maturity cycle to deliver omnichannel customer experiences. 

Infobip and IDG surveyed 1,068 companies across Europe to assess the CX maturity of European businesses.


of companies in Europe send personalized communication.


of companies in Europe have omnichannel interactions with their customers.


of companies in Europe introduced automation to their core messaging processes.

Our research clearly indicates that customers expect a good buying experience. This is why it’s imperative for businesses to understand customer needs and preferences – including the channels they want to be contacted on.

We compiled this report to give you an insight into:  

  • Key channels European customers prefer
  • How omnichannel is the key to efficient customer experiences  
  • The state of omnichannel CX in Europe 
  • Best practices to stay ahead of the curve 

Get access to in-depth insights with this omnichannel CX maturity report.

Together, with IDG we surveyed 1,068 companies across Europe, to help you assess your CX maturity and regain any lost ground. 

Download the eBook and let your omnichannel journey begin.