Enterprise

Studio Moderna - Global Reach, In-depth Segmentation and Expenses Overview

01 Challenge

Unifying Communications, improve expense and conversion tracking

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02 Solution

Infobip Portal and A2P SMS messaging solutions

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03 Result

Full control of business processes, improved targeting and segmentation

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Client profile

Leading omnichannel, multi-brand and direct-to-consumer electronic retailer in Central and Eastern Europe, with vertically-integrated network reaching more than 317 million consumers across 21 countries.

Challenge

Unifying Communications, improve expense and conversion tracking

To continue functioning as the omnichannel retailer that leads and has the courage to grow by continuously evolving its business model and territories, Studio Moderna needed a partner who can provide new capabilities, global reach and complete transparency to their communications.

Studio Moderna’s advanced customer experience programs rely on having robust communication options, actionable insights, transparent expenses overview and a wide client-oriented reach. By covering 20 destinations over multiple providers and using several different communication tools, the company found it difficult to manage the entire customer experience. This complex, multi-layered system that made their job harder than it needed to be.

Solution

Infobip Portal and A2P SMS messaging solutions

As a retailer guaranteeing added value, exceptional experience and exceeded expectations, Studio Moderna doesn't wait for opportunities to engage their audience, but creates them by implementing new, innovative ways to engage. With an already-existing extensive local brand presence, Infobip allowed the company to powers their global communications reach and increase the strength of their consumer engagement programs.

Studio Moderna’s advanced customer experience programs rely on having robust communication options, actionable insights, transparent expenses overview and a wide client-oriented reach - all of which was upgraded by simply connecting to the Infobip platform. Engaging modern-day consumers with automated communications, reaching them across channels and devices, and catering to different habits over SMS, Viber and Facebook Messenger made sure their direct consumer conversations have maximum effect.

Infobip Portal allowed the company to make informed decisions with deep campaign insights and reporting. Advanced customer segmentation and customized campaign creation improved the overall engagement cycle and resulted in increased sales. As a retailer focusing on transparency at both ends of the spectrum, Studio Moderna now tracks costs per channel and creates custom charts with breakdowns per each country, month, and across all channels. Managing customer communication was boosted by automatic tracking of opt-ins and opt-outs which reduced churn and increased consumer satisfaction.

Result

Full control of business processes, improved targeting and segmentation

Studio Moderna chose Infobip's Portal as one of their leading providers, utilizing a tool to cover different communication destinations with an easily accessible interface, seamless tracking of expenses and traffic. The company's marketing and sales teams are just two clicks away from extracting reports and detailed expense charts. Rich engagement programs and multi-step workflow campaigns are now easily created while utilizing custom filters and selecting various types of audience attributes.

As an engagement channel, SMS has numerous advantages. With Infobip, we can engage our consumers over the right channel and the right time, and do so globally. Unique reports give us much more detail around our campaigns and engagement processes. As a company, Infobip shares our vision of elevating customer experiences which made them the technology partner of choice for Studio Moderna.

Bojan ŠturmInternational Print and Telemarketing Director, Studio Moderna