What is a Whatsapp Message Template?

A message template is a message format that helps businesses easily communicate with their customers over WhatsApp.

Message templates are used by businesses to simplify communicating with customers over WhatsApp by being able to re-use the common messages they send to customers.

Rather than sending content for a full message, a business can use a message template by sending the template identifier along with the appropriate parameters. Message templates are designed to reduce the likelihood of spam sent to users on WhatsApp.

What types of WhatsApp Message Templates are there?

Available WhatsApp Messages Templates include:

  • Simple Text or Media-Based WhatsApp Message Template – you can include text, images, videos, and other media.
  • WhatsApp Message Template with CTA (Call-to-Action) – you can create templates with Clickable Buttons to make them more actionable.
  • WhatsApp Message Template with Quick Replies – allows you to send messages to users without the need to type them out.
Jun 9th, 2021
1 min read

You could be interested in