Solutions and Services
Key Benefits of Using WhatsApp Business with Infobip

Key Benefits of Using WhatsApp Business with Infobip

Ready to build end-to-end experiences on your customers’ favorite chat app? Here’s everything you need to get started.

Infobip became a WhatsApp Business Solution Provider in 2018 and an official Meta Business Partner in 2022 – enabling medium and large enterprises to engage a potential audience of over 2 billion people in 180 countries on their favorite app using our platform.

Since then, 2,000+ brands around the world have successfully moved their customer communication to the chat app powered by Infobip with an aim to deliver rich, engaging experiences.

With over 70 offices on 6 continents, 24/7 support in over 10 languages, and in-house CX consulting and professional services – our goal is to help businesses build end-to-end customer journeys that convert.

Read on to learn how you can leverage our expertise and cloud solutions to deliver conversational experiences that convert and retain.

Boost sales with connected customer experiences

If you want to do more than simply connect with your customers on WhatsApp, our omnichannel cloud solutions might be a great fit for your business.

Setting up conversational experiences is becoming a standard across industries. Consumer demand has shifted from downloading different apps or channels that serve one purpose to expecting an end-to-end experience in one place.

Combining WhatsApp’s wide feature set with our marketing, chatbot, and customer support solutions can help you build just that – one, connected journey on your customers’ favorite channel.

From timely notifications to engaging proactive messages and fast, personalized support – using WhatsApp with Infobip will enable you to build and orchestrate a customer journey designed to convert, regardless of which industry you work in.

Combine WhatsApp’s rich and engaging product and list messages to set up cross-sell or upsell campaigns, onboard new customers, and create an efficient sign-up experience using our omnichannel customer engagement solution.

Then, set up self-service options by deploying a WhatsApp chatbot using our chatbot building platform. Setting up quick reply and call-to-action buttons in your chatbot logic will help connect your customers to your website or customer care center so they can complete the next step in their journey.

WhatsApp quick reply and call-to-action buttons

From there, you can enable customers to connect with a live agent in the same chat by connecting your chatbot to our cloud contact center solution. And with a pre-integrated customer data platform, your agent can pick up the conversation where the customer and chatbot left off – without losing conversation history or context.

Using various message types across the customer journey will make each stage engaging. While having your marketing, chatbot, and support communication all on one platform will give your customers an uninterrupted experience and your teams a productive, efficient way to work.

As a result, you can deliver personalized, one-to-one experiences that increase engagement, conversions, and overall customer satisfaction.

In addition, to help you stay ahead of the customer experience curve, we continuously develop and deploy new features with value-added functionalities including:

  • anti-virus capabilities
  • auto content cleaner
  • URL shortener and tracker
  • SMS failover
  • Easy access to out-of-the-box integrations with companies such as Salesforce, Microsoft, Adobe, and Oracle

These add-ons help ensure high security and deliverability – so your customers never miss a message or compromise personal information.

Maximize your ROI with tailored CX consultancy

Although having a channel and solutions that are full of interesting, robust features are useful for setting up an engaging experience – knowing how to use them is just as important. Otherwise, you risk using your energy and resources for little to no results.

That’s why we built a team of in-house CX professionals, fully certified in Conversation Design by the Conversation Design Institute, to provide our customers with in-depth, personalized consultancy services through their WhatsApp-specific program.

With this program, you can get all the expertise and guidance you need to transform your customer journey and leverage the full potential of WhatsApp as a channel on our omnichannel communications platform.

Through collaborative design-thinking workshops, our CX consultants work with your teams to transform your business objectives into use cases that will bring you the most value.

Then, they help you design the best customer journeys with the right combination of chatbot, customer support, and marketing automation flows by applying human-centric conversational and behavioral design processes.

However, if in-depth CX consulting is a step too far for your current business objectives, you can opt-in for a less hands-on approach. Our experts also offer a guided launch option that provides a fixed number of sessions. The goal is to get you up and running with the channel as quickly and smoothly as possible.

With our years of industry expertise and best practices, you can maximize the return on your marketing and customer experience investments while providing a superior experience to your customers.

Learn from global brands that use WhatsApp with Infobip

  • ANGHAMI recorded 265% higher engagement on WhatsApp than email when connecting with their users.
  • BOLT enjoyed a 40% rise in the percentage of drivers who complete registration after optimizing the process with WhatsApp. 
  • ANGEL BROKING saw 39% of customers onboard using WhatsApp and 47% of them engage each month to get personalized advice.
  • NISSAN saw a 138% increase in sales leads generated through a WhatsApp chatbot powered by Infobip. 
  • JAZZ delivered faster customer service at 32% fewer costs.
  • RETAILO achieved 100% deliverability and reduced costs by 50% with WhatsApp.
  • MUKURU now has 42% of customers using WhatsApp and 80% higher customer satisfaction.

Choose the right solution for your business

Whether your team has a do-it-yourself attitude about code, or they want to be guided by industry experts – we have a solution for you.


Choose between integrating the WhatsApp Business Platform into your existing system via API or use it through our omnichannel cloud solutions – Moments, Answers, and Conversations. You can also collect, store, and activate your customer data with Infobip People.

Sender Hosting

Our sender hosting is another option. Depending on your business size and messaging requirements, you can choose between our on-premises or cloud hosting options:

  • Our on-premises option is ideal for large enterprises that require a higher level of security
  • The cloud-hosted sender is great for small and medium businesses looking for a more cost-effective solution

You can also easily switch between the two without losing our platform’s benefits.

Regardless of which sender hosting option you choose, you can easily connect it to our leading CPaaS and SaaS solutions by following the steps in our technical product documentation – and be guided by our industry experts every step of the way.

>> Check out our WhatsApp API documentation

You might also like

This post was last modified on July 18, 2022 and originally published on July 27, 2021.

Unlock the full potential of WhatsApp with Infobip

Take advantage of our global reach, local presence, and over 15 years of industry experience to build end-to-end customer journeys that convert.