Meta Business Partner: How to find the right one?  

Looking to find the right Meta Business Partner? This blog will walk you through the process and help you make the right decision.

Content Manager

Razan Saleh

Content Manager

If you are looking to integrate the WhatsApp Business Platform into your product portfolio or omnichannel mix, you can partner with a Meta Business Partner with a messaging specialty. Partnering with a Meta Business Partner comes with many benefits as they can handle all of your customer communication needs with minimal technical expertise required.  

However, many companies find it challenging to understand how Meta Business Partner can actually help as well as finding the right partner to fit their needs.

In this blog, we’ll look into the Meta Business Messaging tech provider program , the role and purpose of Meta Business Partners, and how to find the right partner

What is the tech provider program? 

The Meta Business Messaging tech provider program enables Independent Software Vendors (ISVs) to team up with Meta Business Partners with a messaging specialty and integrate the WhatsApp Business Platform into their product portfolio. 

This partnership model empowers platforms to take on the role of WhatsApp providers in front of their clients while the Meta Business Partners adeptly manage all WhatsApp messaging  services in the background, encompassing everything from initial onboarding to continuous maintenance.  

The tech provider’s clients are onboarded through an embedded sign-up flow available on the tech provider’s website. Once they sign up, they can immediately start sending and receiving WhatsApp messages.  

All while the Meta Business 9Partner works behind the scenes to make everything run smoothly. This allows ISVs to focus on their core business, provide better experiences, and create more value with WhatsApp messaging for their clients.     

Watch the following video and see how the embedded sign-up looks on the Infobip platform and on your website.

But how does this partnership work exactly? Let’s find out.  

What are Meta Business Partners 

Meta Business Partners with a messaging specialty, are a global community of third-party solution providers with expertise on the WhatsApp Business Platform. Meta Business Partners can extend credit line to Tech Providers to invoice other businesses. Some Meta Business Partners are brand new in the Meta partner directory, while others are longstanding like Infobip, which bring years of experience to the table. 

Why do businesses need a WhatsApp provider?  

So why would you need a WhatsApp Meta Business Partner? Let’s start with why business need  WhatsApp Business Platform for successful customer communication.  

The WhatsApp Business app is intended for small businesses whose primary need is to communicate with customers 1-on-1 through the mobile app. However, if you’re looking to send a broadcast message to more than 256 customers, the free WhatsApp Business app is not enough. You need to use the WhatsApp Business Platform.  

The WhatsApp Business Platform offers a range of features designed to facilitate seamless automated connections between businesses and customers across various use cases.

By leveraging a WhatsApp Business Account, businesses gain access to a widely embraced tool, providing them with a competitive edge.  

WhatsApp Business Platform allows businesses to integrate WhatsApp with their applications and workflows and connect with customers on a global scale.

While businesses can use the WhatsApp App on a phone or a web browser, the WhatsApp Business Platform is not something they can just start using on their own – they must go through a Meta Business Partner to start using it.  

To learn more about the differences between WhatsApp Business App and WhatsApp Business Platform, delve into the details provided in the blog below.

Now let’s find out about the benefits of integrating WhatsApp through a Meta Business Partner.  

Benefits of a WhatsApp Solution Partner 

As mentioned, Meta Business Partners constitute a global community of third-party solution providers with expertise on the WhatsApp Business Platform.

Meta Business Partners can help you communicate with your clients on the WhatsApp Business Platform for various use cases, from marketing to customer support and personalized notifications. 

A WhatsApp Solution Partner offers the infrastructure, tools, and support necessary to integrate WhatsApp into your clients communication strategy.

Essentially, they are here to help you leverage the platform effectively and bridge the gap between businesses and WhatsApp while ensuring compliance with WhatsApp’s policies.  

Without the support of a dedicated Meta Business Partner, you are likely to encounter challenges in: 

  • The details of WhatsApp onboarding, integration, and monitoring can become overwhelming, leading to complexities that disrupt operational efficiency.  
  • Managing messaging requirements, from WhatsApp template management to senders business information updates, can be challenging without specialized expertise.  
  • You need reliable support and professional services, which are crucial for building and running successful WhatsApp campaigns.  
  • The advanced platform features and reporting that the Meta Business Partner provides are instrumental for effective clients management.  

In essence, partnering with experts in the field ensures a seamless and efficient experience, allowing businesses to leverage the full potential of WhatsApp for impactful and successful communication strategies. 

To summarize, by partnering with a Meta Business Partner, you unlock: 

  • Having a personalized embedded signup flow for your clients on your website.
  • Extending credit line to invoice other businesses. 
  • Inclusion in the Meta Partner Directory makes you eligible for forthcoming incentives within Meta’s Tech Provider program. 
  • Reducing effort, cost, and time in terms of Meta Business Partner managing onboarding, integration, and monitoring of WhatsApp messaging for you. 
  • Access to alpha and beta programs by Meta and being the first on the market to implement the newest WhatsApp features. 
  • Personalized support on top of Meta support helping you solve any problems that might arise with and easy-to-implement integrations. 
  • Access to advanced analytics and real-time performance tracking, data visualization, and reporting.

Finding the right partner for your business needs 

Finding the right Meta Business Partner for your business can be challenging due to the many options available. One way to search is by checking the Meta Partner directory, which lists all Meta Business Partners with the messaging specialty.  

However, with the abundance of choices, it’s important to consider certain features and information before making your decision. 

The Infobip advantage

Gartner recognized Infobip as a Leader in the Communications Platform as a Service (CPaaS) market. When talking specifically about WhatsApp Business Platform for partners and platforms that want to onboard their business, Infobip is keen on building long-term partnership and providing world-class experiences. 

By partnering with us, you’ll get access to our go-to-market strategies, resources, trainings, and certifications. Thereby, accelerating your business growth with existing and new customers. 

We will work effortlessly with you to deliver exceptional WhatsApp conversational experiences through the following business strategies:   

1. Streamlined onboarding & integration for faster time to market

Businesses understand the value of time in today’s competitive market. Therefore, we will help you  expedite the time to market while simultaneously reduce your operational loads and costs.

With a comprehensive approach covering onboarding, integration, numbers, Meta API upgrades, and more, we will ensure  a seamless and efficient onboarding process. 

For instance, you can improve your client experience and save them time with bulk sender registration – a single sign up action to register various numbers and seamlessly add them to clients’ WhatsApp Business accounts in one go.  

Additionally, you can streamline the onboarding process by incorporating pre-verified numbers from any country, eliminating the complexity of phone number verification.  

2. Powerful platform for exponential growth

Infobip’s approach to the WhatsApp channel is underlined by a “Platform for platforms” mindset – we continually build for and with platforms. Our clients are utilizing CPaaS X, a modular set of APIs built to solve pinpoint-specific problems for platforms, such as Entity, Application, Subscription, and Metrics API.   

With Messages API you can use  failover to other channels to ensure your message is always delivered. This feature stack is designed to meet diverse platform requirements and instrumental for effective client management, especially to partners searching for exponential growth. 

3. Advanced analytics for real-time results

Data-driven decisions are at the core of successful business strategy. Infobip’s automated reporting provides real-time analytics into WhatsApp performance, along with valuable customer data for enhanced insights. With real-time reporting, brands can navigate the dynamic environment with clarity and precision. 

4. Covering all WhatsApp requirements for best in-class messaging

Crafting the best-performing WhatsApp messaging requires a deep understanding of messaging details and specifications. Infobip stands out by offering collaborative partnerships with teams of experienced experts possessing in-depth knowledge of messaging configurations, ranging from compliance to best practices in one-way and two-way communication.

We help you build successful WhatsApp templates and free-form practices, all while preventing your clients from being reported with anti-spam mechanisms. Also, you can be the first one on the market to implement the newest features upon availability.   

5. Streamlined and personalized support

Resolving issues promptly and effectively is a priority for brands, and Infobip is keen on providing exceptional expert support. With personalized support, Infobip ensures that both you and your clients receive the help you need.

In addition to Meta’s support, brands benefit from 24/7 assistance through Infobip’s experienced WhatsApp teams, creating a reliable, conversational and responsive support ecosystem. 

Final thoughts

Infobip emerges as a comprehensive solution for brands seeking a strategic and reliable partner in the field of WhatsApp messaging.

From streamlined onboarding to a powerful and scalable platform, advanced analytics, messaging excellence, and expert support, Infobip offers a holistic package that aligns with the evolving partner needs.  

Enhance your business communication with a Meta Business Partner

Feb 21st, 2024
7 min read
Content Manager

Razan Saleh

Content Manager