GOOGLE’S BUSINESS MESSAGES GUIDE
Google’s Business Messages: Creating conversational journeys from search to pay
In the fast-paced world of digital communication, businesses are constantly seeking innovative ways to connect with customers. Enter Google’s Business Messages, an exciting channel that allows companies to create conversational experiences from search to pay.
If you’re a business owner, marketer or CX expert looking to improve customer engagement and provide a smoother purchasing experience, then keep reading to discover the power of Google’s Business Messages.
This guide is your single source of everything you need to know about Google’s Business Messages and how it can help you deliver an end-to-end conversational experience.
of participants believe Google’s Business Messages will improve the interactions with their customers (The B2C Communication Tools study)
Imagine Google’s Business Messages as a super convenient way for businesses to have real conversations with customers, whether they’re searching on Google, using Google Maps, or even through your own channels.
This accessible channel simplifies how customers reach out to you – they can easily ask questions or voice concerns, which, in turn, strengthens their trust in your brand and gives them a fantastic customer experience.
And here’s the icing on the cake: people can reach out to your business without the hassle of navigating to your website and hunting down an email address or phone number. It’s a win-win!
This guide on Google’s Business Messages will tell you exactly how you can leverage this channel, starting with the basics – What is Google’s Business Messages?