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What is Google’s Business Messages? 

Google’s Business Messages is a messaging channel developed by Google that enables businesses to engage in real-time conversations with their customers through various digital channels, such as Google Search, Maps, and Google Assistant. It allows businesses to provide customer support, answer queries, and offer assistance, enhancing their communication and accessibility.

What is Google’s Business Messages?

Google’s Business Messages is a channel developed by Google that allows businesses to directly interact with their customers through popular messaging apps like Google Maps, Google Search, and Google Assistant. With this channel, businesses can provide instant customer support, answer inquiries, schedule appointments, and even complete transactions all within the messaging interface.

Think of the channel as a bridge connecting customers to their desired product or service. It takes you from the initial search, leading you through a personalized conversation, ultimately guiding you to make a purchase seamlessly. All this from the comfort of a single device.

Google’s Business Messages enables you take customers through the entire journey with features like automated responses, chatbots, and message routing to ensure efficient and effective communication between businesses and their customers.

Why should you use Google’s Business Messages?

Did you know Google owns more than 90% of the world’s search engine market share, making it the top web browser in most countries? Except for China and some other countries, Google has a massive reach, making Business Messages a valuable asset.

If that’s not enough:

And to top it all, in everyday conversations “Google” has now moved from a noun to a verb for “to search”. “I’ll just Google it” ,“can you Google that?” ,“isn’t it on Google?”.

The point is that Google owns the largest piece of digital real estate, and with Google’s Business Messages you can connect search queries, map directions, reviews, and payments all to one conversational chat app to deliver personalized, real-time engagement.

Thereby, making Google’s Business Messages an important channel in your omnichannel strategy to boost loyalty, acquire new customers and improve conversions.

Now that you know about the importance of Google’s Business Messages in your omnichannel communication strategy. Let’s deep dive into how it actually works.