Range of applications – from SMS to WhatsApp to Chatbot –
introduced in several regions worldwide to elevate customer communications
October 2021 – Global communications company Infobip has partnered with Delivery Hero, the world’s leading local delivery platform operating across four continents, to provide a range of messaging solutions to help the company better engage with customers and partners alike.
Speed and convenience are of essence in the delivery business. To maintain its competitive edge and continue growth, a market leader like Delivery Hero needs to provide services quickly, relying on digital communication solutions to help deliver on its service promise. Solutions that are both reliable and state-of-the-art, as well as scalable.
Currently, Delivery Hero is using Infobip’s solutions across several projects in a variety of countries, predominantly in Asia and Latin America. Initial projects feature channels such as SMS, WhatsApp, Viber, RCS, and Kakao to provide customers, vendors/restaurants and riders with relevant information in a timely manner. Some projects focus on marketing campaigns, delivering promotional discount codes via SMS. Also, Infobip’s chatbot-building platform, Answers, is being used to build FAQ chatbots that address local vendor teams’ questions via WhatsApp. This way, Delivery Hero can better serve its customers and partners alike with information tailored to their needs and preferred channels. The partnership is expected to gradually expand into other regions, adapting successful engagement initiatives to local requirements as well as creating new ones.
“Infobip have been a great partner in enabling additional direct marketing channels for us at Delivery Hero. Offering the advantage of global presence with a local reach, they help us connect with more of our customers through the channels most relevant to them”Matt Dyson, Head of CRM, Delivery Hero
“To be relevant in 2021 and the years ahead, brands need to be available on the channel customers want, when they want. And these interactions must be personalised and contextualised. That means creating quality interactions across multiple platforms – SMS, WhatsApp, Chatbot and voice – to create a true omnichannel experience. We are excited and proud to work with Delivery Hero to help them establish new ways of communication which improve connected experiences, and we look forward to expanding this collaboration into other regions”, commented Mareike Tatic, Sales Director DACH, Infobip.
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. www.infobip.com