Infobip Celebrates 20 Years as AI-Led Customer Engagement Rises Across APAC 

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Kuala Lumpur, 16 February 2026 – As global AI-first cloud communications platform, Infobip, celebrates two decades of innovation, the company is observing Asia Pacific (APAC) as a key region in the next major shift in engagement, as businesses move from application-to-person (A2P) messaging toward AI-supported and agent-driven interactions. Infobip expects fully autonomous agent-to-agent communication to become viable by 2030 as these capabilities mature. 

Drawing on 20 years of experience supporting enterprise communications worldwide, Infobip notes that APAC’s fast-growing digital economies and mobile-first consumers are accelerating the shift toward more intelligent, real-time engagement. 

Across the region, rising digital adoption and messaging usage are reshaping customer expectations. Consumers increasingly expect timely, relevant, and consistent interactions across channels, prompting organizations to rethink communication as an ongoing relationship rather than a series of campaigns. 


How we communicate with brands is constantly evolving. In this new agentic AI world, brands must seize the opportunity to take a holistic approach to communication. They must capitalize on the hyper-personalization made available through agentic AI and rich communication channels like RCS and WhatsApp.”

Silvio Kutić

Chief Executive Officer of Infobip

Founded in 2006, Infobip has grown from a startup into a global communications platform supporting enterprises and digital-native businesses across industries. Over two decades, it has worked with organisations navigating each wave of change in customer engagement, from basic messaging to today’s omnichannel, real-time interactions. 


Asia Pacific is one of the most dynamic regions for digital engagement, and businesses here are quick to adopt new ways of connecting with customers. What we are seeing is a shift from using messaging simply as a channel to treating it as a core part of the customer experience. Organisations across the region are looking at how to better connect their data and systems so they can respond in context. Those that do this well will be better positioned as AI-supported engagement becomes more common in everyday customer interactions.” 

Ruslana Reznikova

Vice President and General Manager, APAC & Eurasia

For Infobip, this 20-year milestone is less about looking back and more about preparing businesses for this next phase of customer connection. As engagement becomes more conversational and context-driven, the company sees intelligent, agent-supported interactions playing a larger role in how brands serve and retain customers. 

To find out more about 20 years of Infobip, please visit https://www.infobip.com/20-years-anniversary. 

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)