Infobip acquires Netokracija, one of Europe’s leading business and tech magazines

Content Marketing Team Lead

Zoha Tapia

Content Marketing Team Lead

With the acquisition of Netokracija, Infobip aims to provide top-quality developer content and highlight the value of the developer community. Operating within the Infobip Group, Netokracija will maintain its independent editorial team with the potential to expand into other regional markets.

Vodnjan, Croatia: 12 July 2022Infobip, a global cloud communications company, today announced that it has acquired Netokracija, a leading South Eastern European business and tech magazine with a 13-year track record of creating influential developer-focused content. In April, 2021, Infobip acquired the Shift conference in a foundational move to establish itself as a presence in the developer ecosystem, and the acquisition of Netokracija is another significant step in that direction.

“With the acquisition of Netokracija, our goal is to strengthen the developer community by providing it with content that is ‘for developers’ and ‘by developers,’ further showcasing the value of IT in society. With the synergy of the Infobip Shift conference and Netokracija’s high caliber content, we expand our developer community globally.”

Ivan Burazin, Infobip’s chief developer experience officer

As part of a long-term strategy to expand the Infobip Shift conference to other continents, Netokracija will have the potential to grow and scale globally alongside the conference.

“Infobip Shift and Netokracija are joining forces to showcase and empower the development of the tech, startup, and developer ecosystem,” said Burazin.

Netokracija’s twelve-member team will become part of Infobip’s developer experience department, led by Ivan Burazin. The magazine will continue to operate as part of the Infobip Group through an independent editorship under the leadership of editor Mia Biberović. Netokracija’s founder, Ivan Brezak Brkan will take over the role of Infobip’s director of developer content, and together with Tena Šojer Keser, he will lead the editorial team to create developer-focused web copy, blogs, videos, podcasts and more.

“We have assembled an outstanding team of tech content experts, many of whom have covered the biggest exits and the most significant investments in the region, including the rise of the first Croatian unicorn, Infobip”, said Brkan. “With the support of Infobip in conjunction with new and existing partners, Netokracija will be able to further cement its role as a chronicler of the fastest growing industry in the region.”

Netokracija currently operates in Croatia and Serbia; covering the entire South Eastern European region with articles, conferences, podcasts, and other content. Broadening its scope to encompass emerging trends and technologies, it will continue to report on digital business, marketing, and culture. Netokracija continues to operate in both previous markets, Croatian ( and Serbian ( The transaction is expected to complete upon fulfilment of all conditions necessary for the closing of the transaction.


About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021) Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021). Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking ReportBest CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

About Netokracija

Following the most important milestones of the tech scene for 13 years through top-quality feature writing, Netokracija is the leading independent business and tech magazine in the region. From the blog where founder Ivan Brezak Brkan wrote about the very beginnings of the digital scene in 2009, Netokracija is today a media group with a team in Zagreb, Osijek and Belgrade and editions for the Croatian and Serbian markets. The leadership of Netokracija, along with Ivan, consists of partners and content experts Tena Šojer Keser and Mia Biberović in Croatia, both winners of the prestigious Božo Težak Award for the best ICT journalists in Croatia, and in Serbia Marko Tadić and Marko Mudrinić, winners of the prestigious IT Awards for the best IT journalist in Serbia. They are the organizers of some of the leading tech conferences in Croatia and the region, such as Ladies of New Business, OMGcommerce and Future of Work, as well as producers of #1 tech podcasts in Croatia and Serbia: Netokracija Podcast and Office Talks. Netokracija is the leader in native advertising in the region, and its partners include leading global and regional tech brands such as Mastercard, PayPal, SAP, Photomath, Nanobit, Five, A1, Hrvatski Telekom, Zagrebačka banka, Raiffeisen Bank and many others.

Jul 12th, 2022
4 min read
Content Marketing Team Lead

Zoha Tapia

Content Marketing Team Lead