Today we’re excited to announce that we have expanded our presence in Estonia, as part of our ongoing growth in the Nordics and Baltics region.
Estonia has spent the last two decades cementing its role as a digital nation through government e-services, with its capital Tallinn well and truly on the map as a hub for up-and-coming startups. The country is renowned for bringing in rafts of exciting innovations and a pool of top tech talent.
As we find ourselves on the edge of post-pandemic re-awakening, our work in Estonia is an important step in Infobip’s global growth trajectory, ensuring we’re present in those countries where digital communications are leading the way, and businesses are looking to partner with the right comms platform.
A prime example is our partnership with Estonia-based ride-hailing company Bolt. Thanks to Infobip’s SaaS portfolio, Bolt’s drivers can complete the entire registration process through WhatsApp, where a chatbot guides drivers through the entire journey and live agents process drivers’ information in real time. This has resulted in a 40% rise in driver conversion rate.
Monica Avby-Strahm, Sales Director Nordics & Baltics at Infobip, comments: “Estonia is a thriving tech market, home to over 1,000 startups and ten unicorns, testament to its ethos of innovation and making business as easy and collaborative as possible. Following our work with Bolt, we’re excited to have feet on the ground so we can work with those businesses leading the digital revolution to scale customer communications over the world’s most popular channels including WhatsApp, SMS, Messenger, Viber, Voice and Email.”
Infobip’s presence in Tallinn is a strategic location, not only for our Estonian customers, but with its proximity to Helsinki, it enables us to expand our efforts in Finland and surrounding areas of Latvia and Lithuania too.
The announcement signals continued momentum in the Nordics and Baltics, with growth of over 50% in Sweden in 2021 thanks to onboarding new customers, recruiting new partners and hiring new employees in our Stockholm office.
“We would not have been able to reach where we are today without our employees and their commitment and expertise, as well as the clear trust that our customers and partners show in our omnichannel solution. It is becoming increasingly important for companies to have the right digital strategies in place, not least when it comes to which communication channels they invest in and how they do it.”, continues Monica Avby-Strahm, Sales Director Nordics & Baltics at Infobip.
Another area that has proved fruitful for the region is investment in young growth companies via Infobip’s Startup Tribe. The goal is to help innovative startup companies launch themselves with the right digital tools to ensure they can communicate with customers across a plethora of channels and continue growth.
Nikola Pavešić, Director of Infobip’s Startup Ecosystem, concludes: “Estonian tech startups managed to raise over $1bn of funding in the first 10 months of 2021. The country’s business success stories have not only attracted traditional investors to its startup scene but created a pool of capital to be invested and a hub for collaboration and innovation. Estonia is a true brand in the world of startups, and it only makes sense for our startup program to intensify there. We’re excited to partner with some of Estonia’s best budding entrepreneurs and tech leaders to continue championing local tech talent.”
Are you a business in Estonia looking to see how digital communications can help your business? Get in touch today.