The cloud-based communications platform will help organisations
solve the customer communications puzzle
Sydney, Australia, 22 November 2021: Global cloud communications company, Infobip, today announces its arrival into the Australian market, providing local businesses with programmable communication solutions to simplify how they connect and engage with their customers at scale.
The Australian launch is part of an ambitious expansion period for the company. Infobip recently raised $US500 million that will be used to support exponential growth and innovation. Last year, Infobip acquired OpenMarket, a cloud-based mobile messaging solution company. In 2021, the company acquired Anam Technologies, the leading global SMS firewall provider, Peerless Network, a global VoIP provider, and Shift Conference. Following the acquisition of OpenMarket, Infobip gained local employees and established a new office in Sydney. Infobip’s commitment to the Australian market will also bring new partnerships with leading businesses and organisations, as well as plans for an additional office in Melbourne.
The launch comes at a time where the importance of cloud-based communication technologies is growing and becoming essential for businesses looking to stay ahead in this digital-first era where brands are increasingly relying on omnichannel communication solutions to engage and remain connected with customers. Infobip’s platform will enable them to effectively manage and deliver engagement activities across their customers’ lifecycle with end-to-end conversational communication products and solutions.
With Software-as-a-Service (SaaS) and Communications-Platform-as-a-Service (CPaaS) offerings, Infobip helps businesses to develop strategic approaches to everything from omnichannel customer engagement, identity and user authentication to digital cloud contact centre solutions. Its powerful capabilities can empower Australian businesses to foster meaningful relationships with their customers across their preferred communication channels.
“We are all about ensuring organisations can provide customers with what they need, when they need it, and deliver the right message in the right moment on the appropriate channel,” says Jonathan Ryan, Regional Manager ANZ, Infobip. “With the Australian retail sector growing by $6.3b from 2019-2020, we are coming in at the perfect time to help organisations and businesses increase customer loyalty, improve customer experiences and grow brand awareness.”
When it comes to managing customer information, a simple, consistent multi-channel experience is just one consideration, with security a paramount concern for both organisations and consumers. Infobip is committed to data security with the platform being GDPR and ISO 27001 compliant, along with supporting local regulations, such as the Consumer Data Right (CDR), which is now active in the banking sector. The company has also passed HIPAA attestation. Additionally, Infobip has in the pipeline local datacentres that will provide further assurance with Australian data residing locally, boosting consumer trust and loyalty for brands.
“While we already work with some Australian customers, a local presence gives us the resources to embed ourselves in the Australian market. Consumers’ expectations of relevant, timely and quality communications from brands continue to increase – and the entire comms matrix can seem very complex. We are confident that our omnichannel solutions will solve the communications puzzle for businesses.”
Following significant growth as a global powerhouse, Infobip is now worth a combined LTM revenue greater than $US1.5b. The company has over 10,000 customers globally, including Uber, Burger King, Nissan and UNICEF, and has established more than 65+ offices worldwide. Infobip is working to help organisations better connect with their audiences by providing a clear 360-degree view of the customer. The company recognises the importance of partnerships and is committed to broadening its partner community through active recruitment and engagement.
Further details on Infobip’s solutions and products can be viewed here: https://www.infobip.com/
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
- Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
- Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021).
- Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
- Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards