Infobip Launches Rich Communication Services with Google to Businesses in Mexico

Content Marketing Team Lead

Zoha Tapia

Content Marketing Team Lead

Mexico City, Mexico- June 4th, 2019 – Infobip, a global cloud communication company for businesses and a leader in omnichannel engagement enables Rich Communications Services (RCS) together with Google RCS Business Messaging (RBM) throughout Mexico. RCS allows businesses to carry branded, 2-way rich communications with predefined replies and action buttons delivering visually appealing and interactive content such as video, high-res images, and files natively on mobile phones.

We are pleased to have Infobip a part of our RCS Business Messaging program, working closely with businesses in Mexico to provide their customers with upgraded  experiences directly from Messages. With RCS, businesses can send more useful and interactive messages to their customers. This means that a retailer can send a beautiful carousel of photos of their product and customers can interact further with the business all without leaving the messaging app.  

Alexandre Allemand – Business Messaging Partnership Manager at Google

For Club Comex, RCS has been a new experience of communication to our end-costumers, giving them clear ideas of inspiration, color, and product through photos, videos, and interactive buttons helping our Club Comex costumers understand our value proposition.

Rebeca Gonzalez Huerta – Senior Marketing Manager Loyalty and CRM at Club Comex

We are seeing real momentum with multiple markets launching enhanced RCS messaging services for their subscribers which continues the current trend for launches around the world. We are also seeing numerous live marketing campaigns from multiple global brands based on RCS Business Messaging. They set to benefit from not only the huge commercial opportunity but also the opportunity it presents to engage more closely with consumers.

Henry Calvert – Head of Future Networks programme, GSMA

“Infobip’s enablement of RCS allows for responsive 2-way communications imperative to our students and prospects. Being an online university, our students may be time zones apart and it is important communicating over the channels our students use and prefer. We take advantage of RCS to publicize, in an innovative way, the new academic programs that we incorporate into our offer to boost their professional development.”

Ana Gabriela Barrera Garcia – Inbound Marketing Coordinator at UTEL University

Infobip’s RCS solution enabled natively on most phones is helping enterprises improve customer experience and customer loyalty enriching and extending a business omnichannel marketing approach. We couldn’t be more thrilled seeing our Mexican clients launching RCS building their brands stronger, connecting to their customers in new, highly engaging ways.

Silvio Kutic – CEO of Infobip

Jan 8th, 2021
2 min read
Content Marketing Team Lead

Zoha Tapia

Content Marketing Team Lead